# Upcycled Broth Food manufacturers are repurposing excess waste food into usable broths. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Feb 3, 2025, updated Mar 17, 2026 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/upcycled-broth ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Upcycled Broth trend? **Upcycled Broth:** Brands in the CPG space are partnering with farms and factories to launch upcycled vegetable and bone broths. These broths take excess food byproducts that would typically be wasted, and instead turn them into consumable, usable broths to focus efforts on sustainable practices. ## The consumer insight behind the Upcycled Broth trend It is not only the consumer that prioritizes sustainability in the modern era, as increased pressure from governments, NGOs, and from policies have led to brands themselves finding it near unavoidable to employ sustainable practices. As such, brands across CPG and other product-focused spaces are looking to their supply chains to find ways to reduce their carbon footprints. For CPG brands, this has led to launching upcycled products and reducing food waste. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 21, 2023 to Jan 21, 2026 - Published: Feb 3, 2025 - Last updated: Mar 17, 2026 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Examples of the Upcycled Broth trend 5 featured examples from Oct 21, 2023 to Jan 21, 2026. - [Value-Driven Bone Broths](https://www.trendhunter.com/trends/clarkhill-farms): Clarkhill Farms Turns Beef By-products Into a Collagen Bone Broth (Category: Eco) - [Savory Superfood Broths](https://www.trendhunter.com/trends/broth-superpowders): Māla Girl's Premium Broth Superpowders Feature Functional Ingredients (Category: Lifestyle) Implication: The fusion of functional ingredients with consumer favorites like broths marks a shift toward holistic health solutions in the wellness industry. - [Upcycled Vegetable Broths](https://www.trendhunter.com/trends/matriark-foods): Matriark Foods Offers Vegetable Concentrate Made from Excess Produce (Category: Eco) - [Farm Vegetable Upcycling](https://www.trendhunter.com/trends/matriark): Matriark Makes Surplus Sustainable for a Food System Solution (Category: Eco) - [Carbon-Neutral Shelf-Stable Meals](https://www.trendhunter.com/trends/matriark-vegetable-harvest-stew): Matriark Vegetable Harvest Stew Uniquely Supports Food Banks (Category: Eco) Implication: Matriark Foods' upcycled stew aligns with the food waste management industry, providing a sustainable solution to repurpose surplus ingredients. **Workshop question:** How could your brand reformat aspects of its supply chain to improve overall sustainability efforts? ## Themes within the Upcycled Broth trend ### Sustainable Upcycling Brands are transforming waste food into new products, reducing landfill contributions and advancing eco-friendly consumption. ### Circular Economy Integration Companies are increasingly optimizing resources by integrating circular economy principles, converting byproducts into valuable offerings. ### Zero-Waste Production The drive towards zero waste has prompted innovations in manufacturing, utilizing every component to its fullest potential. ## What the Upcycled Broth trend means for industry ### For Consumer Packaged Goods The CPG sector is gradually embracing sustainability via product redesign, focusing on minimized waste and ecological impact. ### For Food and Beverage The food industry is witnessing a shift towards using leftover materials creatively to produce environmentally sustainable goods. ### For Supply Chain Management Supply chains are being re-evaluated for their role in sustainability, emphasizing resource efficiency and waste reduction. ## Trend signals for Upcycled Broth Trend score 4.5 out of 10, from popularity 41%, activity 35%, freshness 60%. - Popularity: 41% - Activity: 35% - Freshness: 60% ## Recent trend clusters - [Shelf Supper](https://www.trendhunter.com/protrends/meal-assembly-products) (Lifestyle) - [Comfort Buffer](https://www.trendhunter.com/protrends/nostalgic-drink-launches) (Lifestyle) - [Caffeine Remix](https://www.trendhunter.com/protrends/portable-caffeine-formats) (Lifestyle) - [Shortcut Suppers](https://www.trendhunter.com/protrends/premium-ready-meals) (Lifestyle) ## Trending in Lifestyle - [Temple-Mounted Health Wearables](https://www.trendhunter.com/trends/temple-mounted-health-wearables) - [Gaming-Integrated Pizza Promotions](https://www.trendhunter.com/trends/gaming-integrated-pizza-promotions) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)