# Upcycled Bride Brides are choosing sustainable wedding gowns and accessories for their big day. By [Kanesa D](https://www.trendhunter.com/kanesadavid), Insights Content Producer | Published Jul 6, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/upcycled-bride ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Upcycled Bride trend? **Upcycled Bride:** Vintage, secondhand, and upcycled wedding accessories are items that have been previously owned or used but are still in good condition and can be incorporated into a wedding ensemble. These accessories offer a unique and sustainable alternative to new, mass-produced items without the hefty price tag. ## The consumer insight behind the Upcycled Bride trend Many couples today prioritize sustainability and want to reduce their ecological footprint, especially when it comes to their wedding. For the eco-friendly bride, having a wedding that is kind to the environment provides peace of mind, especially knowing the people who made the assets were appropriately compensated for their time and work. By investing in sustainable wedding assets, couples contribute to a more sustainable and resource-efficient economy while giving new life to old pieces. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 7, 2021 to Mar 23, 2023 - Published: Jul 6, 2023 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Upcycled Bride trend ### Sustainable Wedding Accessories Vintage, secondhand, and upcycled wedding accessories offer a unique and sustainable alternative to new, mass-produced items. ### Circular Economy in Bridal Fashion Initiatives like Pronovias Second Life and Love Stories' upcycled bridal briefs promote circularity in the bridal industry, reducing waste and increasing sustainability. ### Eco-minded Bridal Collections Brands like David's Bridal are launching eco-minded collections featuring recycled materials, meeting the demand of sustainably modern brides. ## What the Upcycled Bride trend means for industry ### For Wedding Accessories Business professionals in the wedding accessories industry can explore sustainable alternatives to new, mass-produced items, catering to eco-conscious customers. ### For Bridal Fashion The bridal fashion industry can disrupt traditional practices by implementing circular economy initiatives, such as offering alteration services and upcycling wedding gowns. ### For Lingerie Lingerie brands can tap into sustainability by utilizing upcycled materials, creating unique pieces like Love Stories' bridal briefs made from upcycled wedding gowns. ## Workshop question How can your brand craft a product that can benefit multiple consumers over its lifetime? ## Trend signals for Upcycled Bride Trend score 3.7 out of 10, from popularity 39%, activity 56%, freshness 16%. - Popularity: 39% - Activity: 56% - Freshness: 16% ## Examples of the Upcycled Bride trend 5 featured examples from Oct 7, 2021 to Mar 23, 2023. - [Upcycled Wedding Dresses](https://www.trendhunter.com/trends/pronovias-second-life): Pronovias Second Life Helps Brides Wear Their Dresses More Than Ones (Category: Eco) Implication: The bridal fashion industry can promote sustainability by implementing circular fashion practices and offering alteration services to customers. - [Upcycled Bridal Intimates](https://www.trendhunter.com/trends/love-stories): Love Stories Unveils Bridal Briefs Made from Upcycled Wedding Dresses (Category: Fashion) Implication: Collaborating with designers to incorporate upcycled materials is an innovative approach that appeals to environmentally-conscious consumers. - [Eco-Minded Bridal Collections](https://www.trendhunter.com/trends/reimagine-by-db-studio): REIMAGINE by DB Studio Features Designs with Recycled Materials (Category: Eco) Implication: Innovative and eco-friendly solutions for bridal gowns and formal wear. - [Sustainably Sourced Wedding Florals](https://www.trendhunter.com/trends/wedding-florals): David's Bridal is Reimagining the Wedding Floral Experience (Category: Eco) Implication: The wedding industry is being disrupted by a reimagined floral experience that is sustainable, seamless, and direct-to-consumer. - [Recycled Bridal Dress Services](https://www.trendhunter.com/trends/pronovias): Pronovias Launches New 'Second Life' Bridal Gown Initiative (Category: Social Good) Implication: The 'Second Life' initiative by Pronovias disrupts the traditional bridal industry by promoting sustainability and circularity in bridal fashion through alteration services. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)