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# Upcycled Brass
Jewelry brands are creating sophisticated pieces from upcycled brass.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 24, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/upcycled-brass

## Key Figures

- Trend score: 5.3/10
- Evidence articles: 3

## What is the Upcycled Brass trend?

**Upcycled Brass:** As upcycling becomes an increasingly popular trend, jewelry brands are taking note and creating new pieces made from upcycled brass that would otherwise be wasted. These pieces range from rings to jewelry, and help customers feel good about their purchases.

## The consumer insight behind the Upcycled Brass trend

As the climate crisis continues, more consumers are prioritizing eco-friendly purchases than ever before. These consumers turn to brands that are authentically sustainable, and brands that respond to the demand for climate-friendly products and services will become increasingly relevant in the years to come.

## At a Glance

- Evidence: 3 featured examples
- Articles from: Jan 14, 2020 to Dec 14, 2021
- Published: Dec 24, 2021
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence)
- Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality)

## Audience

- Gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Upcycled Brass trend

### Upcycling

Jewelry brands are creating sophisticated pieces from upcycled brass, in response to an increasing trend in eco-friendly purchases.

### Simplicity

Aeyde's collection of modern jewelry with simple silhouettes and subtle contemporary tweaks introduces a minimalist jewelry trend.

### Sustainability

So-Le Studio's sustainable necklace made from discarded brass reflects the increasing trend towards sustainable and eco-friendly materials in the jewelry industry.

## What the Upcycled Brass trend means for industry

### For Jewelry

The jewelry industry can innovate by producing jewelry made from sustainable materials like upcycled brass and paying increasing attention to eco-consciousness.

### For Fashion

The fashion industry can incorporate jewelry with a minimalist and contemporary twist to make a statement and provide everyday versatility.

### For Eco-Friendly Products

The increasing trend towards eco-friendly purchases is driving brands to use sustainable materials like recycled brass and silver, presenting business professionals with an opportunity to pivot towards eco-friendliness.

## Workshop question

How is your brand prioritizing authentic sustainability?

## Trend signals for Upcycled Brass

Trend score 5.3 out of 10, from popularity 64%, activity 83%, freshness 11%.

- Popularity: 64%
- Activity: 83%
- Freshness: 11%

## Examples of the Upcycled Brass trend

3 featured examples from Jan 14, 2020 to Dec 14, 2021.

- [Eco-Friendly Botanical Signet Rings](https://www.trendhunter.com/trends/wildflower-signet-ring): Claus Jewelry Recently Launched the Wildflower Signet Ring (Category: Fashion)
  Implication: The jewelry industry has the opportunity to embrace the surge in signet rings and create more unique and elegant designs.
- [Modern Silhouette Earrings](https://www.trendhunter.com/trends/aeyde): Aeyde Launched a 34-Piece Range of Simplistic Jewelry (Category: Fashion)
  Implication: Fashion industry can benefit from incorporating minimalist and multi-purpose accessory designs that utilize sustainable materials to improve product sustainability, appeal to eco…
- [Sustainable Brass Jewelry](https://www.trendhunter.com/trends/sole-studio): So-Le Studio Created a Necklace from Discarded Brass (Category: Fashion)
  Implication: Jewelry makers can innovate by adopting eco-friendly manufacturing processes and exploring unique material utilization.

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All articles: [Fashion](https://www.trendhunter.com/fashion)
