# Upcycled Baking Baked goods are being made with upcycled ingredients to cut down on waste. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 16, 2022 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/upcycled-baking1 ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Upcycled Baking trend? **Upcycled Baking:** Upcycling is becoming an increasingly common practice by small brands in the food industry that are trying to cut down on food waste. Now, baked goods or baking ingredients are also being adapted with these ingredients as a sustainable selling point. ## The consumer insight behind the Upcycled Baking trend Sustainability is increasingly becoming a purchase motivator for consumers, particularly in industries like F&B where being eco-conscious is more affordable. As more consumers become educated about the ways in which different forms of production and sourcing impact the environment, they're turning to brands that prioritize sustainability in a way that's impactful. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 10, 2022 to May 19, 2023 - Published: Aug 16, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Upcycled Baking trend ### Upcycling Small brands in the food industry are adapting baked goods or baking ingredients with upcycled ingredients to cut down on food waste. ### Sustainability in Food Especially post-pandemic, the average consumer is more educated in both sustainability and food. ### Upcycled Proteins Companies are creating protein supplements and baking mixes from waste products of other industry processes, such as oat milk production. ## What the Upcycled Baking trend means for industry ### For Food & Beverage Adapting upcycling practices and highlighting sustainable production may resonate with customers. ### For Health & Wellness Products that incorporate sustainable and innovative approaches to manufacture, design, or packaging, resonate with health-aware consumers. ### For Environmental Revenue opportunities exist in upcycling with a focus on designing eco-friendly solutions that reduce waste and increase productivity. ## Workshop question How could your brand better prioritize sustainability? ## Trend signals for Upcycled Baking Trend score 3.5 out of 10, from popularity 55%, activity 34%, freshness 16%. - Popularity: 55% - Activity: 34% - Freshness: 16% ## Examples of the Upcycled Baking trend 6 featured examples from Mar 10, 2022 to May 19, 2023. - [Upcycled Oat Proteins](https://www.trendhunter.com/trends/oatgold): SunOpta Released the 'OatGold' Protein Powder Made from Oat Milk Waste (Category: Lifestyle) Implication: The food and beverage industry can benefit from finding new ways to incorporate upcycled ingredients into their products. - [Protein-Packed CPG Cookies](https://www.trendhunter.com/trends/the-protein-cookie): Love + Chew Partnered with Renewal Mill on a Peanut Butter Cookie (Category: Eco) Implication: Food and beverage companies can explore the use of upcycled ingredients to create healthier and eco-friendly products. - [Upcycled Baking Mixes](https://www.trendhunter.com/trends/upcycled-baking): ReGrained's Limited-Edition Baking Mixes Feature SuperGrain+ (Category: Eco) Implication: By exploring upcycled ingredients, companies can reduce waste and create new product offerings. - [Upcycled Brownie Pie Crusts](https://www.trendhunter.com/trends/brownie-pie-crust): Freedom Foods' Chocolate Brownie Pie Crust Repurposes Ingredients (Category: Eco) Implication: Food manufacturers can repurpose their by-products to create value-added products, like Freedom Foods did with their brownie by-products. - [Upcycled Peanut Butter Cookies](https://www.trendhunter.com/trends/peanut-butter-cookies): Renewal Mill & Miyoko’s Creamery Use Rescue Ingredients (Category: Lifestyle) Implication: Companies in the food production industry could explore the use of upcycled ingredients and by-products to create more sustainable food options. - [Upcycled Ingredient English Muffins](https://www.trendhunter.com/trends/super-grains-english-muffin): The Stone & Skillet Super Grains English Muffins are Hearty (Category: Lifestyle) Implication: The food and beverage industry has an opportunity to pursue upcycled ingredients and sustainable sourcing commitments to create innovative and socially responsible products. ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Roomier Budget Electric Hatchbacks](https://www.trendhunter.com/trends/roomier-budget-electric-hatchbacks) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Phased European EV Models](https://www.trendhunter.com/trends/phased-european-ev-models) All articles: [Eco](https://www.trendhunter.com/eco)