# Unwrapped Play Packaging no longer holds toys, but becomes the plaything itself. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jan 29, 2015 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/unwrapped-play ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Unwrapped Play trend? **Unwrapped Play:** Interactive packaging is not a new concept; however, a recent development is seen in packaging that is part of the product itself. Mainly focused in the realm of toys, this signifies more than an added benefit, but a reframe of what it means to package something in a sustainable way. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 2, 2014 to Jan 19, 2015 - Published: Jan 29, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America ## Themes within the Unwrapped Play trend ### Interactive Packaging Developing innovative packaging that is part of the product itself and adds value for the customers. ### Creative Play Encouraging kids to play and become more mindful of the effect wasteful packaging has on the environment by developing unique toys from packaging components. ### Conductive Print Incorporating conductive ink technology into packaging or cover designs to offer interactive sensory experiences. ## What the Unwrapped Play trend means for industry ### For Toy Industry The toy industry can explore the idea of designing innovative products that involve interactive packaging designs that transform into toys after usage. ### For Food Packaging Industry The food packaging industry can explore the concept of incorporating creative gameplay with packaging designs that amplify brand identity. ### For Music Industry The music industry can develop innovative physical album packaging designs that enable consumers to interact with the print for a unique sensory experience. ## Trend signals for Unwrapped Play Trend score 4.5 out of 10, from popularity 70%, activity 57%, freshness 8%. - Popularity: 70% - Activity: 57% - Freshness: 8% ## Examples of the Unwrapped Play trend 5 featured examples from Oct 2, 2014 to Jan 19, 2015. - [Playfully Interactive Packaging](https://www.trendhunter.com/trends/interactive-packaging): Stafidenios Raisins Turns Packaging into a Toy (Category: Lifestyle) Implication: The food and beverage industry can leverage interactive packaging design to enhance product appeal and engage with customers in a unique way. - [Playful Snack Blocks](https://www.trendhunter.com/trends/snack-packaging-concept): Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids (Category: Eco) Implication: Incorporating innovative and interactive packaging concepts, like BOOMASH by Varvara Komarova, to attract and engage young consumers in the food industry. - [Computer Game Cartons](https://www.trendhunter.com/trends/pacman-packaging): This Pacman Packaging Concept Was Made to Be Playful and Interactive (Category: Marketing) Implication: Innovative packaging designs that go beyond traditional functionality to create memorable experiences. - [Interactive Record Covers](https://www.trendhunter.com/trends/record-cover): DJ QBert's Record Cover Plays Songs When Prompted by Touch (Category: Pop Culture) Implication: Record labels and artists can leverage interactive album covers to attract attention, differentiate their physical releases, and provide added value to consumers. - [Merited Chocolate Packaging](https://www.trendhunter.com/trends/merit-chocolate-badges): The Merit Chocolate Badges Make Sure You've Earned Your Treat (Category: Lifestyle) Implication: Interactive packaging designs can be utilized in the food and beverage industry to increase customer engagement and loyalty. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Functional Indulgence](https://www.trendhunter.com/protrends/functional-indulgence1) (Lifestyle) ## Trending in Life-Stages - [Mini Clog Collectibles](https://www.trendhunter.com/trends/cars-x-crocs-blind-box) - [Historical Character Collectibles](https://www.trendhunter.com/trends/polly-pocket-x-american-girl) - [Larger-Format Brainteaser Games](https://www.trendhunter.com/trends/kanoodle-party) - [Beautified Slime Charms](https://www.trendhunter.com/trends/gui-gui-minis) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)