# Unsaturated Science Brands promote science & education through creative outlets. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Mar 13, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/unsaturated-science ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Unsaturated Science trend? **Unsaturated Science:** The intimidating world of post-graduate academia is becoming accessible to the average consumer as brands leverage creative strategies and out-of-home marketing tactics. Learning about diseases and global warming, for example, can easily overwhelm consumers, so brands are trying to mitigate these feelings by being more creative and playful in their approaches to education. ## The consumer insight behind the Unsaturated Science trend Consumers often see STEM subjects as bland and tactical, and to a degree, overwhelming to learn about. However, these topics are more prevalent in the era of technology, and so consumers are seeking more accessible methods of self-education in this regard. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 14, 2017 to Feb 19, 2019 - Published: Mar 13, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Unsaturated Science trend ### Accessible STEM Education Brands are making the intimidating world of post-graduate academia more accessible through creative strategies and out-of-home marketing tactics, as consumers seek more accessible methods of self-education in STEM subjects. ### Science-Infused Products and Services Brands are emphasizing the meeting point between science and various consumer interests and needs, such as wearable hydration patches for athletes and the incorporation of real-world scientific data in video games for players. ### Immersive STEM Experiences STEM educational institutions and exhibitions are aiming to create immersive experiences for visitors that go beyond a traditional teaching model, drawing in a broader crowd of tourists, families and science lovers. ## What the Unsaturated Science trend means for industry ### For Education Industry The education industry can leverage creative strategies and out-of-home marketing tactics to make STEM subjects more accessible to the average consumer. ### For Sports and Fitness Industry The sports and fitness industry can create innovative science-infused products and services to better meet the needs of athletes and consumers looking to optimize their performance and health. ### For Entertainment and Gaming Industry The entertainment and gaming industry can incorporate real-world scientific data into their products to make them more educational and meaningful for players. ## Workshop question How can your brand play a role in educating consumers, without overwhelming them? ## Trend signals for Unsaturated Science Trend score 3.4 out of 10, from popularity 64%, activity 30%, freshness 8%. - Popularity: 64% - Activity: 30% - Freshness: 8% ## Examples of the Unsaturated Science trend 4 featured examples from Jul 14, 2017 to Feb 19, 2019. - [Immersive Science Facilities](https://www.trendhunter.com/trends/singapore-science-centre): Singapore Science Centre Boasts Interactive and Educational Exhibits (Category: Life-Stages) Implication: Museums and galleries can benefit from embracing immersive and experiential trends to attract a broad audience of science enthusiasts, tourists, and families. - [Artful Cancer Treatment Exhibitions](https://www.trendhunter.com/trends/art-of-besting-cancer): The Art of Besting Cancer Combined Art and Science (Category: Tech) Implication: Innovative ways to highlight the work of oncologists through artistic expressions in the healthcare industry. - [Science-Fueled Sports Ads](https://www.trendhunter.com/trends/gatorade-you-fuel-us-we-fuel-you): The Gatorade 'You Fuel Us, We Fuel You' Ad Features Innovative Tech (Category: Lifestyle) Implication: Sports apparel companies can utilize innovative wearable tech to promote athlete health and performance. - [Scientific Discovery Games](https://www.trendhunter.com/trends/project-discovery): EVE Online's Project Discovery Mini-Game Helps IRL Astronomers (Category: Tech) Implication: The gaming industry can explore integrating scientific projects into their platforms, tapping into the growing interest of gamers in contributing to real-world research. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)