# Unrelated Athletic Sporty aesthetics and athleisure go beyond fashion. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Aug 26, 2016 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/unrelated-athletic ## Key Figures - Trend score: 3.3/10 - Evidence articles: 6 ## What is the Unrelated Athletic trend? **Unrelated Athletic:** Moving past fashion, the athleisure wave is permeating completely unrelated industries, such as home decor and cuisine. Originating from a backlash of the health wave, athleisure through the lens of fashion refers to the appropriation of activewear by the inactive. The shift from fashion subculture to general design inspiration shows athleisure has crossed into the mainstream, proving the power of a backlash. ## At a Glance - Evidence: 6 featured examples - Articles from: May 19, 2015 to Aug 24, 2016 - Published: Aug 26, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Unrelated Athletic trend ### Athleisure Trend Athleisure has permeated completely unrelated industries, such as home decor and cuisine, proving the power of a backlash. ### Nostalgic Collectibles Trend Collectibles from the past are a huge cultural phenomenon and serve as the perfect way for remembering the era they came from. ### Innovative Design Trend Design that offers the same fresh and sporty spirit of an activity to indoor objects makes a special atmosphere at home or in the office. ## What the Unrelated Athletic trend means for industry ### For Home Decor Industry By incorporating sporty aesthetics and athleisure elements into home decor, businesses can tap into the athleisure trend and appeal to consumers seeking novel ways to present everyday items. ### For Collectibles Industry Nostalgic collectibles offer businesses an opportunity to honor past eras and satisfy consumers' desire to embrace the past and own a piece of history. ### For Audio Electronics Industry Designing audio electronics products that promise more than just quality audio playback can be furthermore appealing to consumers who prefer lifestyle products. ## Workshop question Think of a trend that has transformed your industry in recent years; what would the backlash of it look like, and how can you prepare for this? ## Trend signals for Unrelated Athletic Trend score 3.3 out of 10, from popularity 48%, activity 42%, freshness 8%. - Popularity: 48% - Activity: 42% - Freshness: 8% ## Examples of the Unrelated Athletic trend 6 featured examples from May 19, 2015 to Aug 24, 2016. - [Sporty Egg Shapers](https://www.trendhunter.com/trends/egg-shape): These Fun Molds Modify an Egg Shape to Look Like Sports Equipment (Category: Lifestyle) Implication: The food and beverage industry can explore new product offerings that cater to the demand for unique food presentation. - [Manly Diaper Bags](https://www.trendhunter.com/trends/diaper-dude-messenger): This Diaper Dude Messenger Boasts a Camo-Printed Exterior (Category: Life-Stages) Implication: The baby products industry has an opportunity to disrupt traditional gender norms by creating products that cater to modern, style-conscious dads. - [Sneaker Trading Cards](https://www.trendhunter.com/trends/air-max-951): 'Air Max 95' Trading Cards are Sold in Vending Machines (Category: Fashion) Implication: Sneaker companies can release trading cards based on the designs of their most iconic shoes, tapping into the collector's market and creating additional revenue streams. - [Sneaker-Inspired Backpacks](https://www.trendhunter.com/trends/air-jordan-backpack): This Air Jordan Backpack Celebrates the Shoe's 20th Anniversary (Category: Lifestyle) Implication: Innovations in sneaker-inspired accessories can disrupt the fashion industry by offering unique and collectible items. - [Illuminated Bluetooth Speakers](https://www.trendhunter.com/trends/LG-Bluetooth-speakers): These New LG Speakers Offer a Mix Of Durability and Compactness (Category: Tech) Implication: Disruptive innovation opportunity: Explore innovative features and designs to enhance consumer electronics products, such as Bluetooth speakers. - [Bike-Inspired Lamps](https://www.trendhunter.com/trends/bike-desk-lamps): This Customizable Bicycle Lamp Suits Design-Conscious Homes (Category: Art & Design) Implication: Disruptive innovation opportunity for the home decor industry by offering unique and customizable lamp designs inspired by bicycles. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)