# Unrelated Adverbranding Seemingly irrelevant imagery used in ads to grab attention. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 16, 2008, updated Nov 13, 2008 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/unrelated-adverbranding-seemingly-irrelevant-imagery-in-ads-to-spark-attent ## Key Figures - Trend score: 6.1/10 - Evidence articles: 4 ## What is the Unrelated Adverbranding trend? **Unrelated Adverbranding:** Advertising no longer simply depicts a product: often, the item being sold isn’t even illustrated. Far-fetched imagery is now being used to lure people in and spark their curiosity, leaving them enthused and curious as to the creator’s identity, which in turn boosts brand appeal. ## At a Glance - Evidence: 4 featured examples - Articles from: May 6 to May 23, 2008 - Published: Oct 16, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Unrelated Adverbranding trend ### Far-fetched Imagery in Advertising Advertising is no longer depicting products, as far-fetched imagery is being used to lure people in and spark their curiosity. ### Fashion Inspired by Superheroes and Dolls Fashion designers are creating collections inspired by iconic superheroes and dolls, presenting outfits that will kill at costume parties. ### Artistic Engineering Projects Artists are completing engineering projects that capture the imagination of people, such as the Telectroscope which allows residents of different cities to see each other through a giant tunnel telescope. ## What the Unrelated Adverbranding trend means for industry ### For Advertising Ad agencies can experiment with using far-fetched imagery to make their ads more attention-grabbing. ### For Fashion Fashion designers can look to iconic superheroes and dolls to create unique and appealing collections. ### For Art and Engineering Artists and engineers can collaborate on imaginative projects such as the Telectroscope to create awe-inspiring installations. ## Trend signals for Unrelated Adverbranding Trend score 6.1 out of 10, from popularity 83%, activity 93%, freshness 8%. - Popularity: 83% - Activity: 93% - Freshness: 8% ## Examples of the Unrelated Adverbranding trend 4 featured examples from May 6 to May 23, 2008. - [Animal Hair Hats](https://www.trendhunter.com/trends/hair-hats-noda): Nagi Noda Creations (Category: Art & Design) Implication: Fashion designers and accessory brands can tap into the trend of animal-inspired hair accessories to offer unique and fashionable products. - [Real Life Barbies](https://www.trendhunter.com/trends/fashion-evelina-bratell): Evelina Bratell's 1959 Doll Fashions (Category: Art & Design) Implication: Incorporating innovative blown-up scale designs into the fashion industry, pushing the boundaries of traditional doll-inspired fashion. - [Superhero Fashion (Follow Up)](https://www.trendhunter.com/trends/superhero-fashionfollow-up-fantasy-exhibit-at-the-met): Fantasy Exhibit at the Met (Category: Art & Design) Implication: Fashion brands and designers can leverage superhero fashion trends to establish new product lines and reach new audiences. - [Tunnel Telescope From NYC to London](https://www.trendhunter.com/trends/new-york-to-london-tunnel-opens): Telectroscope (Category: Art & Design) Implication: The Telectroscope project opens up opportunities for the telecommunication industry to explore new ways of connecting distant locations. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)