# Unlikely Pod Pods that are normally limited to coffee and tea options expand to other beverages. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 16, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/unlikely-pod ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Unlikely Pod trend? **Unlikely Pod:** Brands are creating juice and flavored water pods activated by machines, much like the coffee and tea pods that have become so popular in North America. More than simply being functions of convenience, these products come as single-serve becomes heavily entrenched in people's food-consumption habits as they prolong having families and prioritize customization. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 16, 2016 to Feb 16, 2018 - Published: Feb 16, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Unlikely Pod trend ### Pod-Based Beverages Companies are creating drink pods that can be activated by machines, much like the coffee and tea pods that have become so popular in North America. ### Single-Serve Convenience Single-serve consumption habits are becoming heavily entrenched in people's food-consumption habits as they prolong having families and prioritize customization. ### Natural and Healthy Options There is a rising popularity of healthy and natural beverages as consumers become more aware of their health. ## What the Unlikely Pod trend means for industry ### For Food and Beverage Companies in the food and beverage industry can benefit from exploring single-serve options and creating healthier and natural drinks. ### For Technology Technology companies can benefit from exploring pod-based beverage machines and systems for different types of drinks. ### For Wellness Companies in wellness industry can benefit from exploring natural and healthy drink options as consumer awareness increases. ## Workshop question How can your brand customize an aspect of one of its products/services? ## Trend signals for Unlikely Pod Trend score 4.1 out of 10, from popularity 61%, activity 54%, freshness 8%. - Popularity: 61% - Activity: 54% - Freshness: 8% ## Examples of the Unlikely Pod trend 5 featured examples from Feb 16, 2016 to Feb 16, 2018. - [Marijuana Pod Vaporizers](https://www.trendhunter.com/trends/cannabis-vaporizer): The Wisp Device is a Pod-Using Clean and Convenient Cannabis Vaporizer (Category: Lifestyle) Implication: The cannabis industry can take advantage of the rise of single-use vaporizer pods by producing a wider variety of pod-compatible strains and promoting the convenience and freshnes… - [Cold-Press Pod Juicers](https://www.trendhunter.com/trends/freshpressed-juice): The Nutralux Pod Juicer Provided Fresh-Pressed Juice On-Demand (Category: Lifestyle) Implication: Companies in the juice industry can leverage the convenience and cost-effectiveness of pod-based juicers to increase sales and appeal to younger consumers. - [Infused Water Pods](https://www.trendhunter.com/trends/infused-waters): Juice Press Created Capsules to Add Flavor to Lavit's Cooler Water Coolers (Category: Lifestyle) Implication: Opportunity for beverage companies to innovate by creating new infused water products and flavors. - [Energizing Juice Pods](https://www.trendhunter.com/trends/drinkfinity): Drinkfinity is a New Kind of Drink That Requires a Special Water Bottle (Category: Lifestyle) Implication: The rise of pod-based beverages presents a disruptive innovation opportunity for the beverage packaging industry to design and produce specialized containers for convenient and ec… - [Single-Serving Cranberry Juice Pods](https://www.trendhunter.com/trends/cran-naturelle-gudpod): Fruit d'Or's Cran Naturelle Gudpod is Like a Coffee Brewer (Category: Lifestyle) Implication: The food and beverage industry can explore new ways of packaging and delivering single-serving juice pods for customer convenience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)