# Un-Isolated Senior Brands are launching initiatives to connect seniors during the pandemic. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Aug 11, 2020 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/unisolated-senior ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Un-Isolated Senior trend? **Un-Isolated Senior:** Brands are launching products and services aimed at keeping seniors connected and engaged amid the COVID-19 restrictions. These range from playful QSR entertainment to retiree-specific radio station recommendations. ## The consumer insight behind the Un-Isolated Senior trend The COVID-19 pandemic has been a very difficult lifestyle adjustment for people of all ages, and older generations have the added risk of being more likely to be affected by the virus. Although economies around the world are reopening, many social distancing restrictions are still in place and are causing a prolonged period of isolation for this demographic. Countering the collective psychological impact of the ongoing pandemic is just as important as containing the virus itself. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 4 to Jul 16, 2020 - Published: Aug 11, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Un-Isolated Senior trend ### Senior-Centric Initiatives Brands are launching initiatives that keep seniors connected during the pandemic by curating products, services and entertainment that targets this demographic ### Remote Engagement Platforms Remote engagement platforms such as Goodnight Zoom provide seniors an easy-to-use editorial service videocall platform that meets their needs efficiently while keeping them socially engaged. ### Charitable Luxury Events Brands are organizing charitable luxury events and parades to engage senior citizens, and provide them with an entertaining and memorable experience during the pandemic. ## What the Un-Isolated Senior trend means for industry ### For Elder Care Industry The elder care industry can design innovative products & services that cater to seniors’ needs during the pandemic to enhance their well-being. ### For Remote Engagement Industry The Remote Engagement Industry can create easy-to-use platforms like Goodnight Zoom designed to keep seniors engaged during social distancing regulations due to COVID-19. ### For Automobile Industry The Automobile Industry can design sponsored events that cater to elderly people in assisted-living homes or long-care facilities where consumers within the demographic can enjoy them safely and comfortably. ## Workshop question How can your brand authentically support vulnerable populations in challenging times? ## Trend signals for Un-Isolated Senior Trend score 4.1 out of 10, from popularity 63%, activity 51%, freshness 9%. - Popularity: 63% - Activity: 51% - Freshness: 9% ## Examples of the Un-Isolated Senior trend 4 featured examples from Jun 4 to Jul 16, 2020. - [Charitable Luxury Car Events](https://www.trendhunter.com/trends/porsche-cars-canada): Porsche Cars Canada Entertained Residents at Long-Care Facility (Category: Social Good) Implication: Opportunity for luxury car brands to use their vehicles for charitable initiatives and community engagement. - [Senior-Focused QSR Meals](https://www.trendhunter.com/trends/happy-meal-senior): McDonald's Sweden Launches Happy Meal Senior During COVID-19 Lockdown (Category: Marketing) Implication: The fast-food industry can explore opportunities to create senior-focused meal options as a way to cater to different consumer segments and increase customer satisfaction. - [Remote Storytelling Platforms](https://www.trendhunter.com/trends/goodnight-zoom): Goodnight Zoom Connects Isolated Seniors with Children (Category: Social Good) Implication: Telehealth can utilize remote storytelling platforms to provide virtual emotional support to patients and seniors. - [Retiree-Specific Radio DJs](https://www.trendhunter.com/trends/radio-recliner): Radio Recliner Connects Retirees to the Airwaves to Stay Connected (Category: Life-Stages) Implication: Exploring new formats and platforms to cater to the specific needs of retirees in broadcasting. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)