# Lesscapism Less luxury is more as consumers search for a truly unique vacation. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 11, 2011, updated Feb 15, 2011 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/unique-vacation ## Key Figures - Trend score: 5.3/10 - Evidence articles: 6 ## What is the Lesscapism trend? **Lesscapism:** Increased dependence on technology and an addiction to material goods are making some consumers seek less luxurious alternatives when vacationing. Escaping their extensive digital media use and material possessions, these consumers are choosing rustic tourist attractions that boast a harsher realism, providing an experience that is more refreshing than daily extravagance. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 29, 2010 to Jan 27, 2011 - Published: Feb 11, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Lesscapism trend ### Eco-tourism The hotel industry should focus on building eco-friendly hotels using recyclable materials and economical methods for their ventilation and air conditioning systems, in order to attract customers who are looking for environmentally conscious accommodations. ### Budget-friendly The hospitality industry should build budget-friendly lodgings, such as China's capsule hotels, for business travelers who are looking for low-cost, convenient, and functional places to stay. ### Urban minimalism Hotel designs that are unconventional and break away from traditional norms such as the Das Park Hotel's sewer pipe rooms will provide travelers with an urban minimalist experience that is unique and will stand out in the market. ## What the Lesscapism trend means for industry ### For Hospitality The hospitality industry should prioritize eco-friendly accommodations, budget-friendly lodgings, and unconventional designs to cater to increasing patronage from travelers looking for low-cost, eco-conscious and unique experiences. ### For Tourism The tourism industry should promote eco-tourism, offering holiday-goers unique and environmentally conscious vacation destinations that cater to their increased focus on sustainability and naturalism. ### For Architecture The architecture industry can cater to the needs of current travelers looking for unconventional urban minimalist hostel designs; this can be done using recycled materials and unconventional designs that provide an atmosphere of escape while staying centrally located. ## Trend signals for Lesscapism Trend score 5.3 out of 10, from popularity 67%, activity 85%, freshness 8%. - Popularity: 67% - Activity: 85% - Freshness: 8% ## Examples of the Lesscapism trend 6 featured examples from Apr 29, 2010 to Jan 27, 2011. - [Recycled Refuse Tourism](https://www.trendhunter.com/trends/beach-garbage-hotel): The Beach Garbage Hotel in Madrid is Built from Cast-Off Rubbish (Category: Eco) Implication: Hotels and resorts can incorporate sustainability by creating artfully designed recycled furniture and decorations. - [Mini Budget Lodgings](https://www.trendhunter.com/trends/capsule-hotel1): China's Capsule Hotel Targets Single Business Travelers (Category: World) Implication: The hospitality industry can benefit from catering to budget-conscious travelers by offering more affordable accommodations like capsule hotels. - [Temporary Trash Tourism](https://www.trendhunter.com/trends/save-the-beach-hotel): The Save the Beach Hotel in Rome is Made from Recycled Rubbish (Category: Eco) Implication: The hospitality industry can explore the concept of creating temporary eco-friendly accommodations using recycled materials as a unique selling point and an opportunity for sustai… - [Temporary Cargo Structures](https://www.trendhunter.com/trends/jagnefalt-milton-switching-city): Jagnefalt Milton 'Switching City' Rolls Residences in by Rail (Category: Autos) Implication: The temporary cargo structures trend presents an opportunity for architects and designers to collaborate on innovative projects that prioritize flexibility and adaptability in con… - [Urban Tube Hotels (UPDATE)](https://www.trendhunter.com/trends/das-park-hotel): Das Park Hotel Creates Rooms Out of Sewer Pipes (Category: World) Implication: The hospitality industry can use the concept of sewer pipe accommodations and pay-as-you-wish model to provide an affordable and unique lodging experience to attract more customer… - [Rabbit Hole Hostels](https://www.trendhunter.com/trends/eco-friendly-underground-hotel): Matteo Thun Designs Eco-Friendly Underground Hotel (Category: Eco) Implication: The hospitality industry can benefit from investing in eco-friendly and sustainable designs that have the potential to attract environmentally-conscious travelers. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)