# Supercharged Tourism Exoticism in travel ensures more through escape from reality. By [Meghan Young](https://www.trendhunter.com/meghan) | Published Sep 23, 2009, updated Nov 19, 2009 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/unique-tropical-resorts ## Key Figures - Trend score: 4.9/10 - Evidence articles: 10 ## What is the Supercharged Tourism trend? **Supercharged Tourism:** The tourism industry has been one of the hardest hit by the recession, but by offering experiences that propose improvement in well-being -- such as an escape from reality through extreme immersion in foreign environments -- businesses have a chance at unrivaled success. An enticing escape from discomfort will always generate buyers. ## At a Glance - Evidence: 10 featured examples - Articles from: Jul 24 to Sep 20, 2009 - Published: Sep 23, 2009 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Supercharged Tourism trend ### Exotic Immersion Experiences The travel industry is responding to the need for unique travel experiences that involve immersive cultural experiences. ### Luxury Glamping The hospitality industry is expanding upon traditional camping experiences to offer luxurious alternatives to budget-conscious travelers. ### Unconventional Vacation Rentals Travelers are looking for innovative vacation experiences that extend beyond the typical hotel room, leading to unique rental options such as tiny homes and floating homes. ## What the Supercharged Tourism trend means for industry ### For Hospitality Opportunities exist for companies to offer new and unique vacation experiences for travelers, such as glamping accommodations or unconventional vacation rentals. ### For Tourism The tourism industry can promote off-the-beaten-path destinations that offer immersive cultural experiences to attract travelers looking for unique getaways. ### For Real Estate Innovative designs for homes and vacation rentals that offer unique features like glass walls or floating structures can attract buyers and renters seeking unconventional experiences. ## Trend signals for Supercharged Tourism Trend score 4.9 out of 10, from popularity 58%, activity 81%, freshness 8%. - Popularity: 58% - Activity: 81% - Freshness: 8% ## Examples of the Supercharged Tourism trend 10 featured examples from Jul 24 to Sep 20, 2009. - [Dramatic Rooftop Pools](https://www.trendhunter.com/trends/universe-beach-house): Universe Beach House Centers On Swimming & Spectacular Views (Category: Art & Design) Implication: Architects can explore incorporating dramatic rooftop pools and minimalist design approaches to create captivating and modern structures. - [Hotels on Stilts](https://www.trendhunter.com/trends/angsanas-inocean-villas-maldives): Angsana's InOcean Villas are Island-Free Vacations in the Maldives (Category: Eco) Implication: The hospitality industry can establish high-end hotels and resorts on stilts in the ocean or other isolated locations and create unique luxury experiences for guests. - [Balinese Pavilion Weddings](https://www.trendhunter.com/trends/balinese-pavilion-weddings-the-conrad-bali-resort): The Conrad Bali Resort Offers a Paradise for Relaxation or Exchanging V (Category: World) Implication: Hotels and resorts can leverage their unique locations and amenities to attract luxury travelers and couples looking for unique wedding venues. - [Stone House Hotels](https://www.trendhunter.com/trends/amanresorts-villa-milocer-montenegro): Amanresorts Villa Milocer Montenegro is a Modern Escape in Historic Setting (Category: World) Implication: Luxury hotel companies can target wealthy travelers looking for unique and modernized historic properties. - [Glass Oceanfront Condos](https://www.trendhunter.com/trends/genesis-puntarenas): Will Genesis Puntarenas Revitalize Costa Rica's Real Estate Market? (Category: Art & Design) Implication: Real estate developers can capitalize on the demand for oceanfront properties by investing in projects that offer luxurious amenities and unique features. - [$19 Hotel Suites](https://www.trendhunter.com/trends/rancho-bernardo-inn-san-diego): San Diego's Rancho Bernardo Inn Offers a Killer Alternative to Camping (Category: World) Implication: Hotels, resorts and other businesses in the hospitality industry that can benefit from offering alternate stripped-down amenities options. - [Wild Eco Retreats](https://www.trendhunter.com/trends/west-africas-eco-retreat-spa): West Africa's Resort Spa Channels the African Wild (Category: Eco) Implication: Luxury eco-resort and spa establishments like Wild Eco Retreats go beyond conventional hotels and create a sustainable and unique experience for guests. - [Revolving Hotels](https://www.trendhunter.com/trends/hotel-marmara-antalya): Hotel Marmara Antalya Rotates, Flotates and... Awesometates (Category: World) Implication: The revolving hotel trend presents opportunities for the hospitality industry to create unique and innovative accommodation options that offer guests something different. - [Minuscule Floating Vacation Spots](https://www.trendhunter.com/trends/polygon-resort): The Polygon Resort Fits Up to 6 Visitors (Category: Art & Design) Implication: Potential for hotels and resorts to adopt compact floating structures as unique and eco-friendly vacation options. - [Tattooed Travel Incentives](https://www.trendhunter.com/trends/hotel-erwin-ink-and-stay): Hotel Erwin Guests Get Tattoo Voucher, Bottle of Tequila & $500 Bonus (Category: Marketing) Implication: Hotels are using innovative promotions like tattoo vouchers to attract and engage guests. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)