# Unique Over Tradition Today’s brides and grooms want a customized experience. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Nov 12, 2007, updated Nov 19, 2009 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/unique-over-tradition-todays-brides-and-grooms-want-a-customized-experience ## Key Figures - Trend score: 4.8/10 - Evidence articles: 9 ## What is the Unique Over Tradition trend? **Unique Over Tradition:** Implications – Today’s couples are no longer satisfied with the old way of doing things – and that includes their weddings. Once steeped in tradition, modern weddings are all about personalization and unique experiences as more and more couples begin looking to fresh, one-of-a-kind ways to tie the knot. ## At a Glance - Evidence: 9 featured examples - Articles from: Nov 29, 2006 to Oct 5, 2007 - Published: Nov 12, 2007 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Unique Over Tradition trend ### Customization More and more couples are looking to personalize their wedding experience with unique and fresh ideas that differ from traditional weddings. ### Eco-Friendliness There is a growing shift in wedding planning towards eco-savvy options ranging from vegan and fair-trade menu choices to organic flowers. ### Technology Wedding-related technology is on the rise, with virtual weddings, fingerprint wedding rings, and LCD proposal boxes revolutionizing the experience of getting engaged and exchanging vows. ## What the Unique Over Tradition trend means for industry ### For Wedding Planning Wedding planners can take note of the shift in customizable weddings, the growing trend towards eco-friendliness and the rise of wedding-related technology to offer new and unique options to their clients. ### For Jewelry The trend towards fingerprints on wedding bands and Swarovski crystals on cakes presents an opportunity for jewelers to innovate and offer customizable wedding jewelry options. ### For Fitness and Health Bridal boot camps and fitness regimes aimed at brides-to-be offer an opportunity for fitness studios and personal trainers to target this specific audience and capitalize on their desire to look and feel their best. ## Trend signals for Unique Over Tradition Trend score 4.8 out of 10, from popularity 74%, activity 63%, freshness 8%. - Popularity: 74% - Activity: 63% - Freshness: 8% ## Examples of the Unique Over Tradition trend 9 featured examples from Nov 29, 2006 to Oct 5, 2007. - [Inflatable Church](https://www.trendhunter.com/trends/worship-at-the-altar-of-the-inflatable-church): Make Your Wedding Cheesy (Category: Unique) Implication: Event planning companies can offer inflatable structures as an alternative option for weddings and other outdoor events, increasing their revenue streams and offering their client… - [Fingerprint Wedding Rings](https://www.trendhunter.com/trends/new-wedding-trend-fingerprint-wedding-rings) (Category: Fashion) Implication: The wedding and bridal industry can leverage the trend of fingerprint wedding rings by offering custom design services that allow couples to incorporate personalized elements into… - [Unwedding Rings](https://www.trendhunter.com/trends/unwedding-rings-stop-asking-the-question): Stop Asking the Question! (Category: Lifestyle) Implication: The jewelry industry can explore new product lines that cater to the growing anti-marriage movement, offering alternative options for individuals who do not wish to wear tradition… - [It's A Nice Day For A Green Wedding](https://www.trendhunter.com/trends/its-a-nice-day-for-a-green-wedding) (Category: Eco) Implication: Disruptive innovation opportunity to incorporate sustainable and eco-friendly practices into wedding planning services. - [Say "I Love You" By Swallowing Gold](https://www.trendhunter.com/trends/say-i-love-you-by-swallowing-gold) (Category: Unique) Implication: Disruptive innovation opportunity: Introduce innovative wedding rituals and products that cater to couples seeking personalized and unconventional experiences. - [Binary Wedding Rings](https://www.trendhunter.com/trends/binary-wedding-rings-say-it-in-binary): Cuz You're a Nerd (Category: Lifestyle) Implication: Jewelers can tap into the tech-savvy market by creating jewelry designs that incorporate binary code. - [Online Vows](https://www.trendhunter.com/trends/simultaneous-vows-saying-i-do-in-real-life-online): "With This Click I Thee Wed" Online & Off (Category: Naughty) Implication: Opportunity for online event platforms to cater to the growing demand for virtual wedding ceremonies and provide virtual infrastructure for such events. - [Proposal By LCD](https://www.trendhunter.com/trends/euricase): Euricase Does The Asking For You (Category: Unique) Implication: The Euricase points towards opportunities for wearable technology in the jewelry industry, such as smart rings, bracelets, and necklaces. - [Bridal Bootcamp](https://www.trendhunter.com/trends/bridal-bootcamp-have-a-blast-and-look-good-fast): Have a Blast and Look Good Fast (Category: Lifestyle) Implication: Personal trainers and fitness instructors can tap into the bridal market by offering specialized bridal boot camp programs, both in-person and online. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)