# Unintrusive Posture Posture-enhancing devices empower consumers to take ownership of their health. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 22, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/unintrusive-posture ## Key Figures - Trend score: 5.5/10 - Evidence articles: 4 ## What is the Unintrusive Posture trend? **Unintrusive Posture:** Devices that physically assist consumers who are looking to correct their posture have left an opening for corrective devices that are less intrusive in their day-to-day, and instead make users more cognizant of when their posture is lacking and empower them to correct it themselves. ## The consumer insight behind the Unintrusive Posture trend North America's professional and recreational cultures now often take place in the digital space, and the physical impact this has had on consumers is observable. Everything from consumers' cardiovascular health to posture is being impacted, and they're looking for ways to mitigate some of these inevitable physical consequences. Thus, consumers are on the lookout for simple products and services that empower them to be more cognizant of the negative habits they keep throughout the day. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 16, 2018 to Jan 22, 2020 - Published: Jan 22, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Unintrusive Posture trend ### Empowering Consumers Consumers are seeking simple products and services that empower them to be cognizant of negative habits and take ownership of their health. ### Digital Posture-Tracking Assistants Assistants and interactive coaches are becoming more popular with consumers who seek devices that help improve posture habits. ### AI-Powered Posture Coaches Powered by artificial intelligence technology, posture coaches provide real-time feedback to help users achieve better overall posture. ## What the Unintrusive Posture trend means for industry ### For Health and Wellness Industry There is growing demand for products and services that focus on improving personal health and wellness. ### For Technology Industry The use of technology, such as wearables and AI, is becoming more prevalent in industries focused on health and wellness. ### For Office Furniture Industry As workplaces shift toward using standing desks or allow more remote work, office furniture companies are developing products aimed at improving posture habits. ## Workshop question How could your brand mitigate some of the health issues its customers or employees face? ## Trend signals for Unintrusive Posture Trend score 5.5 out of 10, from popularity 80%, activity 78%, freshness 9%. - Popularity: 80% - Activity: 78% - Freshness: 9% ## Examples of the Unintrusive Posture trend 4 featured examples from Jun 16, 2018 to Jan 22, 2020. - [Digital Posture-Tracking Assistants](https://www.trendhunter.com/trends/giiro-posturebot): The Giiro Posturebot Encourages Proper Standing Desk Posture (Category: Lifestyle) Implication: The health and wellness industry can leverage posture-tracking technology to create products and services that promote correct posture, prevent musculoskeletal disorders, and enha… - [Intuitive Workout-Tracking Wearables](https://www.trendhunter.com/trends/u-band): The 'U Band' Monitors Performance for Personalized Coaching (Category: Lifestyle) Implication: Opportunity for wearable tech companies to create innovative fitness tracking devices like the 'U Band'. - [Posture-Improving Apps](https://www.trendhunter.com/trends/fix-posture): Fix Posture Only Lets You Read Online Sites While Maintaining Good Posture (Category: Social Good) Implication: Computer Vision Technology can be used in Healthcare to Monitor Patients' Posture and Prevent Complications - [AI-Powered Posture Coaches](https://www.trendhunter.com/trends/posturehealth): 'PostureHealth' Provides Real-Time Feedback to Users (Category: Lifestyle) Implication: The health and wellness industry can utilize 'PostureHealth' to offer AI-powered posture coaching, promoting better posture among consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)