# Unified Bar Bars are taking initiatives to bring communities together and support those in need. By [Elena Rahman](https://www.trendhunter.com/Elenar) | Published Apr 28, 2022 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/unified-bar ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the Unified Bar trend? **Unified Bar:** Bars are using their platforms as community establishments for social outreach. The companies are creating more inclusive environments through in-house initiatives and branded donations for worthy causes. ## The consumer insight behind the Unified Bar trend Throughout the pandemic, North Americans who were given the opportunity to work safely from home have had more time for introspection, leading to a greater appreciation of the sense of community and social interactions. As these consumers look inward and reassess their values, they expect companies to do the same. In response to this social change, businesses are increasing their community involvement to create a more inclusive environment for customers. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 3, 2021 to Apr 13, 2022 - Published: Apr 28, 2022 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Examples of the Unified Bar trend 4 featured examples from Mar 3, 2021 to Apr 13, 2022. - [Beer-Branded Pandemic Campaigns](https://www.trendhunter.com/trends/heinekens-shutters-initiative): Heineken's Shutters Initiative Supports the Re-Opening of Bars (Category: Marketing) Implication: Brands in the beverage industry are investing in pandemic-specific campaigns to bolster the success of on-trade partners - [Family-Supporting Bar Campaigns](https://www.trendhunter.com/trends/cocktails-for-a-cause): Bar Louie's 'Cocktails For A Cause' Supports Workers' Children (Category: Social Good) Implication: The foodservice industry can support their workers and their families by partnering with non-profits that provide support during times of crisis. - [Inclusive Bar Initiatives](https://www.trendhunter.com/trends/open-proud): Miller Lite's Open & Proud Creates Safe Spaces for the LGBTQ Community (Category: Lifestyle) Implication: Bar and nightclub owners can integrate the Open & Proud program into their businesses to create safe and inclusive spaces for the LGBTQ community. - [Inclusive St. Patrick's Day Ads](https://www.trendhunter.com/trends/tullamore-dew): Tullamore D.E.W.’s O’Everyone Campaign Invites Anyone to Be Irish (Category: Marketing) Implication: Alcohol brands can promote inclusivity and diversity in their marketing campaigns and support the hospitality industry. **Workshop question:** How can your company improve its social outreach? ## Themes within the Unified Bar trend ### Community Involvement Bars are using their platforms as community establishments for social outreach ### Inclusive Initiatives Miller Lite's Open & Proud creates safe spaces for the LGBTQ community ### Charitable Campaigns Bar Louie's Cocktails For A Cause supports workers' children ## What the Unified Bar trend means for industry ### For Food and Beverage Bars and restaurants, especially those serving alcohol, can incorporate charitable and socially responsible programs to entice customers ### For Marketing and Advertising Brands can use their marketing campaigns to promote inclusive and diverse values, creating a loyal client base ### For Non-Profit Charitable organizations can identify opportunities to partner with foodservice brands to support their initiatives and be part of larger social movements ## Trend signals for Unified Bar Trend score 3.0 out of 10, from popularity 43%, activity 37%, freshness 11%. - Popularity: 43% - Activity: 37% - Freshness: 11% ## Recent trend clusters - [Palette Cases](https://www.trendhunter.com/protrends/colored-carry-on) (Fashion) - [Pocket Continuity](https://www.trendhunter.com/protrends/foldable-phone-accessories) (Tech) - [Entry Hooks](https://www.trendhunter.com/protrends/asian-skincare-shopping) (Fashion) - [Adaptable Warmth](https://www.trendhunter.com/protrends/removable-liner-boots) (Fashion) ## Trending in Social Good - [Culturally Grounded Wellness Apps](https://www.trendhunter.com/trends/culturally-grounded-wellness-apps) - [Digital Fertility Education Platforms](https://www.trendhunter.com/trends/digital-fertility-education-platforms) - [Cancer Awareness Art Installations](https://www.trendhunter.com/trends/carry-the-fire-road-hockey-net) All articles: [Social Good](https://www.trendhunter.com/socialgood)