# Unglamorizing Backstage-themed photography spotlights reality of the glamorous. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published May 24, 2012, updated May 28, 2012 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/unglamorizing ## Key Figures - Trend score: 4.9/10 - Evidence articles: 7 ## What is the Unglamorizing trend? **Unglamorizing:** Although hours and hours are often spent preparing models, actors and other celebs for an event, a party or show, we as consumers only see the finished product: the impeccable hair and makeup coupled with a glamorous outfit and elegant poise. However, fashion photography is now beginning to focus on behind-the-scenes themes, showcasing the reality of models and performers backstage as they have fun with each other and go to painstaking lengths to look beautiful, ultimately highlighting the fact that the "glamorous" are more like us than they seem. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 21, 2011 to May 10, 2012 - Published: May 24, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Unglamorizing trend ### Backstage Photography Fashion photography is now beginning to focus on behind-the-scenes themes, showcasing the reality of models and performers backstage. ### Era-Fusing Fashion The Thakoon FW 2012 collection pulled its inspiration through several generations and featured a mashup of era-inspired details and textures. ### Chic Backstage-Inspired Editorials The Muse 'Lady Doll' editorial gives people a glamorous glimpse into what it is like to be backstage at a runway show. ## What the Unglamorizing trend means for industry ### For Fashion Photography Fashion photographers can explore the behind-the-scenes themes and showcase the reality of models and performers backstage. ### For Fashion Design Fashion designers can fuse inspirations from different generations and create era-fusing fashion. ### For Magazine Publishing Magazine publishers can create chic, backstage-inspired editorials for their audience. ## Trend signals for Unglamorizing Trend score 4.9 out of 10, from popularity 64%, activity 74%, freshness 8%. - Popularity: 64% - Activity: 74% - Freshness: 8% ## Examples of the Unglamorizing trend 7 featured examples from Jun 21, 2011 to May 10, 2012. - [Vintage Celeb Backstage Snaps](https://www.trendhunter.com/trends/photographer-roxanne-lowit): Photographer Roxanne Lowit Captures Celebs Offguard and Relaxed (Category: Fashion) Implication: Photography industry can capitalize on the demand for authentic, off-guard celebrity shots by emphasizing candid photography services. - [Dreamy Backstage Photography](https://www.trendhunter.com/trends/ulyana-sergeenko-ss-2012-backstage): The Ulyana Sergeenko SS 2012 Images Reveal an Elegant Collection (Category: Fashion) Implication: The fashion industry can explore opportunities to produce more appealing and captivating backstage photos for promotions. - [Primping Rapstress Editorials](https://www.trendhunter.com/trends/azealia-banks-dossier-journal): The Azealia Banks Dossier Journal Photoshoot is Both Done and Undone (Category: Pop Culture) Implication: Opportunity for cosmetic companies to develop products specifically designed for stage performances. - [Backstage Model Life Pics](https://www.trendhunter.com/trends/jules-lens1): 'Through Jules' Lens' Captures the Elusive Mood of Male Fashion Shows (Category: Fashion) Implication: Fashion brands can use behind-the-scenes photography to engage with their audience and create a transparent and authentic brand image. - [Chic Backstage-Inspired Editorials](https://www.trendhunter.com/trends/muse-lady-doll): The Muse 'Lady Doll' Shoot Stars Toni Garn and Kendra Spears (Category: Fashion) Implication: Disruptive opportunity to incorporate technologies like augmented reality and virtual reality into fashion photography to enhance the backstage experience. - [Pop Star Partying Portrayals](https://www.trendhunter.com/trends/rihanna-cheers): The Rihanna Cheers Video is One Big Sensual Soiree (Category: Pop Culture) Implication: Opportunity for record labels to explore innovative ways to promote and release music videos. - [Era-Fusing Fashions](https://www.trendhunter.com/trends/thakoon-fw-2012): The Thakoon FW 2012 Collection Boasts Fierce Juxtaposition (Category: Fashion) Implication: Fashion companies could innovate by exploring new possibilities in combining different styles from different eras and developing exciting new collections. ## Recent trend clusters - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) - [Athletic Timepieces](https://www.trendhunter.com/protrends/athletic-timepieces) (Fashion) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Utility Refinement](https://www.trendhunter.com/protrends/utility-refinement) (Fashion) ## Trending in Fashion - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) All articles: [Fashion](https://www.trendhunter.com/fashion)