# Unexpected Tubular Paint-like packaging extends to inspire unexpected products. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Mar 24, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/unexpected-tubular ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Unexpected Tubular trend? **Unexpected Tubular:** Inspired by adjacent industries, brands are adopting tube-like packaging for products that aren't typically associated with a flexible format. Signifying a consumer openness to alternative packaging, this switch not only piques the interest of consumers with an unexpected look, but provides a more controlled, cleaner product experience. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 12, 2014 to Mar 24, 2015 - Published: Mar 24, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Unexpected Tubular trend ### Alternative Packaging As more brands experiment with unconventional materials, this sets the stage for eco-friendly packaging made with biodegradable materials. ### Cosmetic-Inspired Packaging This opens up opportunities for cross-industry collaborations and increased crossover between the beauty and food industries. ### Hand-Drawn Labeling This trend presents opportunities for artisanal and craft industries to tap into handmade labeling or sketched branding to stand out on store shelves. ## What the Unexpected Tubular trend means for industry ### For Food and Beverage As packaging evolves to cater to more portable, on-the-go solutions, cleaner ingredients, and natural and biodegradable materials, there are opportunities for innovation and packaging designs to match. ### For Beauty and Personal Care With cosmetic-inspired packaging becoming increasingly popular as well as with the popularity of vegan and all-natural ingredients in beauty and skincare products, there is a growing opportunity for crossover between these industries. ### For Artisanal and Craft Hand-drawn or sketched labeling on packaging is a way for artisanal and craft industries to differentiate their products--especially given the trend towards uniqueness, and human touch. ## Trend signals for Unexpected Tubular Trend score 4.3 out of 10, from popularity 61%, activity 59%, freshness 8%. - Popularity: 61% - Activity: 59% - Freshness: 8% ## Examples of the Unexpected Tubular trend 6 featured examples from Feb 12, 2014 to Mar 24, 2015. - [Baby Bottle Yogurt Packaging](https://www.trendhunter.com/trends/yogurt-packaging): Yura is a Yogurt For Babies Designed by Art and Design Students (Category: Marketing) Implication: The baby food industry can explore innovative packaging solutions to meet the needs of on-the-go parents. - [Tubular Confection Branding](https://www.trendhunter.com/trends/wildflower-honey-packaging): Wildflower Honey Packaging Has Been Wrapped for Painters' Appreciation (Category: Marketing) Implication: The food and beverage industry can benefit from artistic and sustainable packaging to attract customers and stand out in a crowded market. - [Squeezable Oil Packaging](https://www.trendhunter.com/trends/vegetable-oil-packaging): Aromissimo's Vegetable Oil Packaging is Presented Like a Cosmetic (Category: Lifestyle) Implication: Adding unique packaging to food products can make them stand out and spark consumer interest in a crowded marketplace, possibly leading to a boost in sales. - [Squeezable Honey Tubes](https://www.trendhunter.com/trends/honey-package): Affiniti's Honey Package Design Trades in a Glass Jar for a Plastic Tube (Category: Lifestyle) Implication: Creating alternative packaging solutions for common food products can provide companies with a competitive advantage in the convenience market. - [Sketched Skincare Packaging](https://www.trendhunter.com/trends/sketched-skin): Agronauti Cosmetics Branding Expresses the Art Behind Its Recipe (Category: Marketing) Implication: Disruptive innovation opportunities lie in the development of sustainable and vegan skincare products with artistic branding. - [Squeezable Yogurt Packaging](https://www.trendhunter.com/trends/cheerpack): The Cheerpack Yogurt and Dairy Packages are Convenient For Children (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate innovative packaging solutions, like squeezable designs and child-friendly features, to enhance customer experience and differentiate… ## Recent trend clusters - 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