# Unexpected Prepackaged Traditionally gourmet and homemade products undergo a reformatting. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 22, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/unexpected-prepackaged ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Unexpected Prepackaged trend? **Unexpected Prepackaged:** Prepackaged goods are praised by consumers for their convenience, but are less favorable than fresh food for most. As consumers spend less time in the kitchen and place convenience as a top priority, brands are responding with products not previously available prepackaged to effectively deliver something for consumers in a variety of segments. This allows even the most prestigious foodie to indulge in convenience, breaking barriers down between cuisine classification. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 10, 2013 to Jul 22, 2014 - Published: Jul 22, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Unexpected Prepackaged trend ### Convenience Culture Prepackaged goods are becoming increasingly popular due to consumer demand for convenience. ### Hybrid Products Products that combine different flavors or categories (like coffee and wine or savory and sweet) are gaining popularity as consumers seek novel experiences. ### Innovative Packaging Companies are experimenting with new types of packaging, such as aerosol cans or luxurious glass bottles, to differentiate their products from competitors. ## What the Unexpected Prepackaged trend means for industry ### For Food and Beverage Innovative food packaging and hybrid products are disrupting this industry, giving consumers more convenient and exciting options. ### For Packaging As companies experiment with new and innovative packaging, there is a disruptive opportunity for packaging companies to offer sustainable, cost-effective solutions. ### For Retail As convenience culture continues to grow in popularity, there is an opportunity for retailers to streamline their processes and offer faster, more convenient shopping experiences. ## Trend signals for Unexpected Prepackaged Trend score 3.3 out of 10, from popularity 54%, activity 38%, freshness 8%. - Popularity: 54% - Activity: 38% - Freshness: 8% ## Examples of the Unexpected Prepackaged trend 5 featured examples from Dec 10, 2013 to Jul 22, 2014. - [Luxuriously Premixed Manhattans](https://www.trendhunter.com/trends/manhattan-cocktail): Selfridges is Set to Sell a Pre-Bottled Manhattan Cocktail (Category: Lifestyle) Implication: The spirits and liquor retail industry is seeing disruption from the trend of pre-bottled cocktails, with high-end retailers offering unique and premium products. - [Canned Cake Batter](https://www.trendhunter.com/trends/cake-batter): The Spray Cake is Premade Cake Batter in an Aerosol Can (Category: Lifestyle) Implication: The Spray Cake introduces opportunities for food manufacturers to develop and produce other canned or sprayable baking products to cater to consumers' demand for convenience and t… - [Boozy Bacon Caesars](https://www.trendhunter.com/trends/tomato-caesar): The Canned Mott's Clam and Tomato Caesar is Infused with Smokey Bacon (Category: Lifestyle) Implication: Disruptive innovation opportunity to develop new and exciting flavors in the ready-to-drink beverage space. - [Canned Festive Feasts](https://www.trendhunter.com/trends/game-christmas-tinner): The GAME Christmas Tinner Boasts Nine Deliciously Compact Layers (Category: Pop Culture) Implication: The food packaging industry can explore innovative ways to design and produce convenient canned meals. - [Canned Coffee Wines](https://www.trendhunter.com/trends/coffeewine): Friends Beverage Group is Set to Sell Coffee-Wine in a Can (Category: Lifestyle) Implication: Disruptive innovation opportunity: Collaborating with the Friends Beverage Group to produce and distribute coffee-wine in cans, catering to the changing preferences of consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)