# Pervasive Portable As consumer schedules expand, compact versions of existing goods gain traction. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 4, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/unexpected-portable ## Key Figures - Trend score: 4.5/10 - Evidence articles: 6 ## What is the Pervasive Portable trend? **Pervasive Portable:** Consumers today have schedules that demand flexibility when it comes to everyday tasks. To address this, consumers are on the lookout for convenience-focused products that travel well and can be stored quickly and easily. This shift is leading to the augmentation of even the least likely of products to keep up with constantly shifting consumer lifestyles. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 21 to Jun 16, 2014 - Published: Jul 4, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Pervasive Portable trend ### Rise of Portable Products The growing need for flexibility among consumers has enabled a rise in the popularity of portable products, allowing consumers to have and use their preferred products wherever and whenever they want. ### Compartmentalized Designs Compartmentalized designs have become more popular especially in furniture industry as space is becoming limited, encouraging manufacturers to produce furniture with interchangeable features that can be stored and utilized easily. ### Innovation in Compact Designs The rise in popularity of portable products has established a need for innovation in compact designs, allowing notable improvements in efficiency, cost, and convenience. ## What the Pervasive Portable trend means for industry ### For Furniture Manufacturers can adopt compartmentalized designs to meet the demand for portable and space-saving furniture without compromising quality. ### For Urban Transportation With flexible and portable options for individual transportation such as foldable bicycles, customizable scooters and portable skateboards, there is an opportunity for the industry to create more efficient and affordable modes of transportation for urbanites. ### For Outdoor Recreation The popularity of portable products has led to developments in lightweight, easily transportable recreational equipment that enables outdoor enthusiasts such as kayakers, campers and hikers to have easy and convenient access to their gear at any given time. ## Trend signals for Pervasive Portable Trend score 4.5 out of 10, from popularity 55%, activity 72%, freshness 8%. - Popularity: 55% - Activity: 72% - Freshness: 8% ## Examples of the Pervasive Portable trend 6 featured examples from Jan 21 to Jun 16, 2014. - [Portable Stair Slides](https://www.trendhunter.com/trends/sliderider): The SlideRider Converts Any Staircase into a Playground Staple (Category: Life-Stages) Implication: The SlideRider offers disruptive innovation opportunities for the children's toy industry by combining a slide and portable storage in one product. - [Portable Compact Homes](https://www.trendhunter.com/trends/smaller-spaces): This Creative Home on Wheels is the Perfect Solution for Smaller Spaces (Category: Art & Design) Implication: Real estate industry players can explore and invest in innovative solutions for the development of compact and affordable living spaces. - [Custom Portable Saunas](https://www.trendhunter.com/trends/portable-sauna): The Surf Sauna is a Portable Sauna That Can Be Used Anywhere (Category: Autos) Implication: The wellness industry can explore opportunities in developing and marketing portable saunas. - [Sleek Barbecue Suitcases](https://www.trendhunter.com/trends/portable-bbq): The Kikkerland Portable BBQ Looks Like a Stylish Silver Bag (Category: Art & Design) Implication: Companies in the outdoor cooking equipment industry have the opportunity to create innovative, functional, and stylish portable grilling options. - [Foldable Rowboats](https://www.trendhunter.com/trends/portable-boat): 'Maarno' Created an Easily Portable Boat for Aquatic Enjoyment (Category: Lifestyle) Implication: Companies in the recreational equipment industry can benefit from incorporating foldable and portable boat designs into their product lines to cater to the growing demand for easi… - [Portable Cubed Kitchens](https://www.trendhunter.com/trends/kochinsel-by-remo-zimmerli): The Kochinsel by Remo Zimmerli Allows People to Cook Anywhere in the Home (Category: Art & Design) Implication: Disruptive innovation opportunity: Explore the creation of portable kitchen furniture and appliances that enhance space utilization and cater to the needs of small homes and apart… ## Recent trend clusters - 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