# Unexpected Nourishment Consumers turn to nutritious variations of savory indulgences for diversity. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 23, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/unexpected-nourishment ## Key Figures - Trend score: 2.3/10 - Evidence articles: 8 ## What is the Unexpected Nourishment trend? **Unexpected Nourishment:** Reflecting a growing societal emphasis on healthy living, consumers are turning to indulgent, yet unconventional fruit concoctions to add diversity to routine. Diverting from the traditional dessert options, consumers are topping savory goods with sweet, nutritional elements to add variation to ordinarily simple health recipes. The fruity modification of classics like pizza and sandwiches speaks to a desire for more accessible, and less restricting methods of healthy consumption. ## At a Glance - Evidence: 8 featured examples - Articles from: Sep 6, 2013 to Nov 4, 2015 - Published: May 23, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Unexpected Nourishment trend ### Healthy Indulgence Consumers turn towards alternative healthy variations of traditionally unhealthy foods. ### Fruit Topping on Savory Foods A desire for accessible and less restricting healthy consumption leads consumers to top savory goods with sweet nutritional elements. ### Innovative Bread Substitutes Recipes and consumers find innovative and unique ways to replace traditional bread with healthier substitutes. ## What the Unexpected Nourishment trend means for industry ### For Food and Beverage Companies can create new product lines and variations that cater to the health-conscious consumer. ### For Healthcare Nutritionists can incorporate these food trends into diets and meal plans for clients. ### For Technology Tech companies can develop apps with recipes and nutrition information that cater to these health trends. ## Trend signals for Unexpected Nourishment Trend score 2.3 out of 10, from popularity 27%, activity 34%, freshness 8%. - Popularity: 27% - Activity: 34% - Freshness: 8% ## Examples of the Unexpected Nourishment trend 8 featured examples from Sep 6, 2013 to Nov 4, 2015. - [Unexpectedly Nutritious Crepes](https://www.trendhunter.com/trends/savory-crepe): This Savory Crepe Recipe Will Meet Your Macro Requirements (Category: Lifestyle) Implication: Opportunity for restaurants and food companies to offer innovative savory crepe options that cater to health-conscious consumers. - [Grilled Cauliflower Sandwiches](https://www.trendhunter.com/trends/gluten-free-sandwich): This Gluten-Free Sandwich Uses a Veggie in Place of Bread (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of gluten-free sandwiches by offering innovative and tasty cauliflower-based alternatives. - [Seasonal Grilled Cheese Sandwiches](https://www.trendhunter.com/trends/seasonal-grilled-cheese): This Savory Sandwich Contains Granny Smith Apples (Category: Lifestyle) Implication: Opportunity for food companies and restaurants to capitalize on the trend of incorporating seasonal and unique ingredients in grilled cheese sandwich recipes. - [Pomegranate Sandwich Sauces](https://www.trendhunter.com/trends/barbecue-sauce-recipe): This Antioxidant-Packed Barbecue Sauce Recipe Pairs Well With Chicken (Category: Lifestyle) Implication: Food manufacturers can introduce pomegranate-based sauces and juices into the market, tapping into the antioxidant and health benefits of the fruit. - [Veggie Pretzel Grilled Cheeses](https://www.trendhunter.com/trends/spinach-sandwich): This Mozzarella Spinach Sandwich Features Gourmet Pretzel Bread (Category: Lifestyle) Implication: Opportunities for restaurants, cafes, and food trucks to offer gourmet versions of grilled cheese sandwiches using unique ingredients. - [Fruity Breakfast Sandwiches](https://www.trendhunter.com/trends/chicken-apple-sausage): Dunkin Donuts Gets a Breakfast Menu with Chicken Apple Sausage (Category: Lifestyle) Implication: Fast food chains are facing a growing demand to offer healthier menu items. - [Fruity Bacon Sandwiches](https://www.trendhunter.com/trends/grill-cheese): This Jam-Infused Bacon Grill Cheese is Savory and Sweet (Category: Lifestyle) Implication: The hospitality industry could leverage the trend of elevated grilled cheese sandwiches to create new, upscale dining experiences for consumers. - [Meatless Fruit-Topped Pizzas](https://www.trendhunter.com/trends/apple-pizza): Serve Your Guests a Sweet and Healthy Appetizer with Apple Pizza (Category: Lifestyle) Implication: Exploring plant-based and healthy eating as a market opportunity for appetizers and snacks. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)