Hair care brands are offering scrubs intended for the scalp
Implications - Because of the product buildup and dry or oily skin that can be observed on people's scalps, brands are now offering exfoliants targeted solely at the skin in this area. As pollution, hair product use and thermal styling techniques increasingly affect people's hair, these products will soon be carving their own niche in the "essential" hair care category.
Workshop Question - How can your brand market its products or services as "essential" for consumers?
