# Underwater Persuasion Under-the-sea innovations create captivating fantastical experiences. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published May 29, 2012, updated Nov 7, 2012 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/underwater-persuasion ## Key Figures - Trend score: 5.2/10 - Evidence articles: 8 ## What is the Underwater Persuasion trend? **Underwater Persuasion:** The ocean has been a major inspiration in art and design, and now it is affecting everything from architecture to the hospitality industry. Underwater hotels are becoming hip new destinations for luxury and adventure-seeking vacationers, and some museums are even taking their galleries below sea level. Literally submerging the customer in the brand experience, these underwater innovations are whimsical and eccentric, giving brands a new way to entice and draw in customers. ## At a Glance - Evidence: 8 featured examples - Articles from: Aug 20, 2011 to May 24, 2012 - Published: May 29, 2012 - Last updated: Nov 7, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Examples of the Underwater Persuasion trend 8 featured examples from Aug 20, 2011 to May 24, 2012. - [Modern Merperson Museums (UPDATE)](https://www.trendhunter.com/trends/the-vandenberg): 'The Vandenberg' Chronicles Life Under the Sea (Category: Art & Design) Implication: Fine art photographers can leverage the trend of surrealist underwater photography to create captivating and thought-provoking images that resonate with viewers. - [Submerged Hotels](https://www.trendhunter.com/trends/water-discus-underwater-hotel): The Water Discus Underwater Hotel Allows You to Vacation in the Sea (Category: Unique) Implication: The hospitality industry has an opportunity to embrace disruptive innovations in design and technology to create new and captivating hotel experiences for guests. - [Underwater Webchitecture](https://www.trendhunter.com/trends/aquaria-floating-pavilion1): Aquaria Floating Pavilion Behaves Like Coral Amidst the Swell of the Sea (Category: Art & Design) Implication: Opportunity for architects to create innovative structures that integrate with the natural underwater world, such as underwater hotels and restaurants. - [Underground Theme Parks](https://www.trendhunter.com/trends/sky-high-underground): The Intercontinental Shimao Shanghai Wonderland is Futuristic (Category: World) Implication: Opportunities for the hospitality industry to create innovative and exclusive underground hotel experiences, attracting adventurous travelers. - [Deep Sea Vacation Dwellings](https://www.trendhunter.com/trends/water-discus-hotel): The Water Discus Hotel Lets Patrons Literally Sleep with the Fishes (Category: World) Implication: The construction of underwater luxury hotels like the Water Discus Hotel in Dubai introduces a disruptive innovation in the hospitality industry. - [Submerged Workspace Vacations](https://www.trendhunter.com/trends/terra-travel): The Terra Travel Ad Campaign Gets You to 'Catch Your Breath' (Category: Marketing) Implication: Opportunity for travel companies to offer unique and immersive vacation experiences that go beyond typical getaways. - [Submerged Park Rides](https://www.trendhunter.com/trends/underwater-roller-coaster): The Vanish Roller Coaster in Japan's Cosmoworld Takes You Underwater (Category: Unique) Implication: Disruptive innovation opportunity: Collaborate with ride manufacturers to develop unique and technologically advanced rides that offer thrilling and immersive experiences to attra… - [Submersible Submarine Lounges](https://www.trendhunter.com/trends/guinness-dead-sea-bar): The Guinness Dead Sea Bar Roams the Underwater World (Category: Art & Design) Implication: Hotels, resorts, and experiential venues can capitalize on the trend of submersible submarine lounges to offer unique and unforgettable experiences for their guests. ## Themes within the Underwater Persuasion trend ### Underwater Tourism The hotel and leisure industry is heavily influenced by underwater tourism trends and could benefit from building underwater hotels and leisure parks to meet growing demand. ### Interactive Aquatic Web-chitecture Architecture and real estate industry could benefit from interactive aquatic web-chitecture concepts that integrate with the natural environment while providing immersive and interactive experiences. ### Submarine Design Designers and manufacturers could look to develop submersible and stylish lounges for unique experiences within the tourism industry. ## What the Underwater Persuasion trend means for industry ### For Hospitality The hospitality industry can leverage trends in underwater tourism and develop more underwater hotels and leisure parks while catering to adventurous and luxury travel experiences. ### For Architecture Architects and real estate developers can explore innovative aquatic web-chitecture designs that promote sustainable living and interactive experiences that benefit frrom the natural environment. ### For Design Designers and manufacturers can focus on developing submersible and flashy lounges to attract travellers on specialist tours or leisure activities. ## Trend signals for Underwater Persuasion Trend score 5.2 out of 10, from popularity 77%, activity 70%, freshness 8%. - Popularity: 77% - Activity: 70% - Freshness: 8% ## Recent trend clusters - [Prudent Polish](https://www.trendhunter.com/protrends/affordable-entertaining-decor) (Art & Design) - [Routine Compression](https://www.trendhunter.com/protrends/protein-powder-with-fiber) (Lifestyle) - [Player Imprints](https://www.trendhunter.com/protrends/athlete-inspired-shoes) (Fashion) - [Absorption Stacks](https://www.trendhunter.com/protrends/mitochondrial-support-capsules) (Lifestyle) ## Trending in Art & Design - [Flagship First Class Cabins](https://www.trendhunter.com/trends/flagship-first-class-cabins) - [Single-Level Tiny Homes](https://www.trendhunter.com/trends/single-level-tiny-homes) - [Featherweight Dining Tables](https://www.trendhunter.com/trends/featherweight-dining-tables) - [Bathtub-Built Modular Cabins](https://www.trendhunter.com/trends/bathtub-built-modular-cabins) All articles: [Art & Design](https://www.trendhunter.com/artdesign)