# Understated Delivery The share economy has resulted in low-key methods of delivery. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jun 17, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/understated-delivery ## Key Figures - Trend score: 4.6/10 - Evidence articles: 5 ## What is the Understated Delivery trend? **Understated Delivery:** The rise of rideshare programs and carpooling services has not only revolutionized the way people travel, but also the way that goods are being transported. Many companies have reverted to low-key methods of shipment by replacing vehicular delivery with cyclists or crowdsourced couriers on foot. Cost-effective for both businesses and consumers, as well as aligned with consumers' growing preference for sharing and crowdsourcing, this understated approach signals that downsizing and out-sourcing of distribution will continue. ## At a Glance - Evidence: 5 featured examples - Articles from: May 5 to Jun 18, 2015 - Published: Jun 17, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Examples of the Understated Delivery trend 5 featured examples from May 5 to Jun 18, 2015. - [Pedal-Assist Cargo Bikes](https://www.trendhunter.com/trends/velove): The Velove Armadillo is Being Tested By DHL Express Netherlands (Category: Autos) Implication: The use of pedal-assist cargo bikes in package delivery services could revolutionize the industry by reducing costs and providing a more sustainable transportation option. - [Crowdsourced Bicycle Couriers](https://www.trendhunter.com/trends/bicycle-courier): This Amsterdam Service Lets Anyone Get Paid to Do Bike Deliveries (Category: Eco) Implication: The logistics industry has an opportunity to explore the use of crowdsourced and bicycle courier delivery services to offer a faster, more eco-friendly option for customers. - [Crowdsourced Online Deliveries](https://www.trendhunter.com/trends/on-my-way): Amazon's On My Way Uses Ordinary People to Deliver Packages (Category: Business) Implication: Online retailers can leverage crowdsourced delivery programs to enhance their shipping operations. - [Bouquet Bike Deliveries](https://www.trendhunter.com/trends/petalon): Petalon is a Flower Service Powered by Cyclists and Social Media (Category: Social Media) Implication: Applying the Petalon model to other florist businesses can create efficient and eco-friendly ways to deliver floral arrangements. - [Speedy Subway-Enabled Deliveries](https://www.trendhunter.com/trends/amazon-prime-now): The Amazon Prime Now One-Hour Delivery Service Uses the NYC Metro (Category: Tech) Implication: Implementing innovative delivery solutions to enhance customer experience in the competitive e-commerce industry. **Workshop question:** How can your brand streamline key offerings in order to enhance consumer experience? ## Themes within the Understated Delivery trend ### Low-key delivery methods Companies are replacing vehicular delivery with cyclists or crowdsourced couriers on foot. ### Crowdsourcing deliveries Companies like Amazon are enlisting the help of ordinary people to deliver packages. ### Bicycle courier services Services like TringTring in Amsterdam use crowdsourced bicycle couriers to deliver various goods. ## What the Understated Delivery trend means for industry ### For Delivery and logistics Innovations in low-key and crowdsourced delivery methods can significantly cut shipping costs for businesses. ### For Sharing economy The growing preference of consumers for sharing and crowdsourcing is driving the adoption of low-key and bicycle-based delivery methods. ### For Retail and e-commerce Retailers and e-commerce companies can utilize new delivery methods to expand their delivery infrastructure, as seen in Amazon's On My Way delivery program. ## Trend signals for Understated Delivery Trend score 4.6 out of 10, from popularity 65%, activity 64%, freshness 8%. - Popularity: 65% - Activity: 64% - Freshness: 8% ## Recent trend clusters - [Caffeine Remix](https://www.trendhunter.com/protrends/portable-caffeine-formats) (Lifestyle) - [Shortcut Suppers](https://www.trendhunter.com/protrends/premium-ready-meals) (Lifestyle) - [Festive Boosts](https://www.trendhunter.com/protrends/seasonal-energy-flavors) (Lifestyle) - [Tasting Ladders](https://www.trendhunter.com/protrends/bourbon-sampler-packs) (Lifestyle) ## Trending in Lifestyle - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Gaming-Integrated Pizza Promotions](https://www.trendhunter.com/trends/gaming-integrated-pizza-promotions) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)