# Underserved Skincare Skincare brands prioritized typically overlooked parts of the body. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 4, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/underserved-skincare ## Key Figures - Trend score: 1.8/10 - Evidence articles: 4 ## What is the Underserved Skincare trend? **Underserved Skincare:** Brands in the world of skincare are moving past face and neck-targeting products alone, and are increasingly prioritizing the care and enhancement of parts of the body that are traditionally overlooked. Whether as specific as underarm masking or expansive as full body serums, such products come as consumers' increasingly turn to all-encompassing self-care rituals. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 22, 2018 to Mar 5, 2019 - Published: Apr 4, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Underserved Skincare trend ### Holistic Body Skincare Skincare brands are expanding their product lines to address commonly overlooked body areas, offering holistic self-care solutions that prioritize the whole body. ### Targeted Serums Brands are developing targeted serums for specific body parts like hands and underarms, offering customized and specialized solutions. ### Natural and Botanical Ingredients Consumers are increasingly seeking skincare products with natural and botanical ingredients, creating opportunities for brands to develop effective yet gentle formulas. ## What the Underserved Skincare trend means for industry ### For Beauty The beauty industry can leverage these trends to develop holistic and customized skincare solutions for various body parts and concerns. ### For Wellness The wellness industry can incorporate these skincare trends into holistic self-care routines for overall wellbeing and health. ### For Personal Care The personal care industry can use these trends to develop targeted and effective skincare products for consumers looking for specialized solutions. ## Workshop question How could your brand provide more holistic solutions to its customers' problems? ## Trend signals for Underserved Skincare Trend score 1.8 out of 10, from popularity 17%, activity 30%, freshness 8%. - Popularity: 17% - Activity: 30% - Freshness: 8% ## Examples of the Underserved Skincare trend 4 featured examples from Dec 22, 2018 to Mar 5, 2019. - [Cell-Renewing Hand Serums](https://www.trendhunter.com/trends/rejuvenating-hand-serum): La Mer's Rejuvenating Hand Serum Targets One of the Most Exposed Areas (Category: Fashion) Implication: The luxury skincare industry can produce more innovative and effective hand serums to target anti-aging concerns and meet the growing demand for multi-functional hand care. - [Underserved Skincare Collections](https://www.trendhunter.com/trends/dot-and-key): Dot & Key's Skincare Solutions Address Overlooked Body Areas (Category: Fashion) Implication: Disruptive innovation opportunity: Rethinking traditional skincare solutions to include products for overlooked body areas like knees, elbows, and underarms. - [Anti-Aging Hand Serums](https://www.trendhunter.com/trends/hand-treatment-serum): The Frankincense Intense Hand Treatment Serum Tackles Visible Aging (Category: Fashion) Implication: The skincare industry can incorporate the Frankincense Intense Hand Treatment Serum's formula and ingredients into their product lines to cater to customers seeking effective anti… - [Radiant Youthful Body Serums](https://www.trendhunter.com/trends/cle-de-peu): Cle De Peu's Body Serum Tackles Uneven Skin Tones and Dullness (Category: Fashion) Implication: The skincare industry can explore the development of more body serums to tackle and reduce dullness, uneven skin tones, and discoloration. ## Recent trend clusters - [Inclusive Formulas](https://www.trendhunter.com/protrends/inclusive-formulas) (Fashion) - [Formula Specialization](https://www.trendhunter.com/protrends/formula-specialization) (Fashion) - [Aromatic Utility](https://www.trendhunter.com/protrends/aromatic-utility) (Fashion) - [Channel Blending](https://www.trendhunter.com/protrends/channel-blending) (Fashion) ## Trending in Fashion - [Shoppable Swimwear Campaigns](https://www.trendhunter.com/trends/shoppable-swimwear-campaign) - [Matcha Latte Sneaker Pairs](https://www.trendhunter.com/trends/matcha-latte-sneaker-pairs) - [Futuristic Lifestyle Sneakers](https://www.trendhunter.com/trends/new-balance-983) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Fashion](https://www.trendhunter.com/fashion)