# Unconventional Resilience Tech devices turn to unique protective features to heighten product care. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Dec 4, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/unconventional-resilience ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Unconventional Resilience trend? **Unconventional Resilience:** Moving beyond common water-resistant capabilities, devices like audio systems and smartphones are turning to more niche protective qualities for customized appeal. Adapting cases and material designs to be resilient to unconventional elements like sand, brands are seeking to make products more conducive to unexpected hazards, thus adding a heightened level of adaptability to the consumer experience. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 8 to Nov 24, 2014 - Published: Dec 4, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Unconventional Resilience trend ### Niche product protection Product manufacturers are enhancing their devices with niche protective qualities to make products more conducive to unexpected hazards. ### Resilient tech devices Tech devices are becoming more resilient by adapting cases and material designs to be robust to unconventional elements like sand and drops. ### Impact-resistant materials Impact-resistant materials are gaining popularity to make tech devices durable enough to shrug off the impact of accidental drops. ## What the Unconventional Resilience trend means for industry ### For Consumer Electronics Developing enhanced device protection to enhance customer experience while improving durability. ### For Tech Accessories Creating tech accessories that can withstand unconventional elements and wear and tear. ### For Construction and Architecture Leveraging impact-resistant material for product applications like windows, door glasses and skylights. ## Trend signals for Unconventional Resilience Trend score 2.9 out of 10, from popularity 52%, activity 27%, freshness 8%. - Popularity: 52% - Activity: 27% - Freshness: 8% ## Examples of the Unconventional Resilience trend 4 featured examples from Jan 8 to Nov 24, 2014. - [Sleek Rip-Resistant Earphones](https://www.trendhunter.com/trends/sennheiser-momentum-headphone): The Sennheiser Momentum Headphones Set the Standard at CES 2014 (Category: Art & Design) Implication: The consumer electronics industry can leverage the sleek tech-design trend to create a new generation of products that prioritize both functionality and aesthetic appeal, attracti… - [Camera-Resistant Headwear](https://www.trendhunter.com/trends/led-baseball-cap): This ‘Justice Cap’ is an LED Baseball Cap that Blocks Cameras (Category: Tech) Implication: Fashion industry could integrate privacy-enhancing features into products, creating a new niche for privacy-conscious consumers. - [Sand-Proof Bluetooth Speakers](https://www.trendhunter.com/trends/superm): The Super-M Bluetooth Speaker is Water-Resistant and Sand-Resistant (Category: Tech) Implication: The consumer electronics industry can leverage the trend of durable Bluetooth speakers to offer more rugged and resilient audio devices for various outdoor activities. - [Smash-Resistant Glass](https://www.trendhunter.com/trends/gorilla-glass): Corning's Gorilla Glass 4 is Designed To Survive Being Dropped (Category: Art & Design) Implication: The electronics manufacturing industry can benefit from utilizing drop-resistant glass in smartphones and other electronic devices, providing added value and customer satisfaction. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)