# Conspicuous Nutrition A desire for aesthetic sincerity prompts methods of fruity imitation. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 23, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/unabashed-nutrition ## Key Figures - Trend score: 4.1/10 - Evidence articles: 7 ## What is the Conspicuous Nutrition trend? **Conspicuous Nutrition:** As a desire for healthy living becomes more prominent, nutritional packaging gets a more brazen redesign to keep in tow with consumers seeking only health-conscious goods. Referencing the fresh, natural ingredients in the packaging itself, brands are turning to blatant imagery and curvaceous shapes to cleverly imitate the elements that the product contains. The aesthetic reflection of fruits reflect a turn towards more outright, yet sincere forms of nutritional transparency. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 13, 2013 to Jul 2, 2015 - Published: May 23, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Conspicuous Nutrition trend ### Nutritional Transparency As consumers seek only health-conscious goods, brands are turning to packaging that reflects fresh, natural ingredients and uses blatant imagery and curvaceous shapes to promote sincerity in nutritional transparency. ### Creative Packaging Shapes Brands are using unique packaging shapes that mimic the contents of the product to visually represent the natural or fresh aspect, add playfulness, and solve issues of convenience. ### Stimulating Geometric Patterns Packaging is serving up an exciting aesthetic infusion capable of striking the eyes early in the morning with visually captivating and inconsistent grids of vibrant shades of greens, blues, and reds that reference the ingredients and give energy through more than the nutrient-rich content. ## What the Conspicuous Nutrition trend means for industry ### For Food and Beverages Brands in the food and beverage industry can explore ways to mimic the contents of the product in the packaging and provide nutritional transparency to promote healthy living. ### For Packaging and Printing Innovators in the packaging and printing industry can create unique packaging shapes and designs that offer convenience, capitalize on visual interest, and represent the contents of the product more strikingly and accurately. ### For Marketing and Advertising Marketing and advertising professionals can prioritize the use of stimulating geometric patterns and vibrant shades of color in packaging to give off energy and captivate attention in the target consumer market. ## Trend signals for Conspicuous Nutrition Trend score 4.1 out of 10, from popularity 56%, activity 60%, freshness 8%. - Popularity: 56% - Activity: 60% - Freshness: 8% ## Examples of the Conspicuous Nutrition trend 7 featured examples from Mar 13, 2013 to Jul 2, 2015. - [Sliced Fruit Packaging](https://www.trendhunter.com/trends/fruit-slices): Vicente Peris Sells Half Fruit Slices to Prevent Food Waste (Category: Lifestyle) Implication: The food packaging industry can explore innovative packaging solutions for sliced fruits to meet the needs of smaller households and reduce food waste. - [Uniquely Shaped Fruit Branding](https://www.trendhunter.com/trends/wtrmln-wtr-packaging): WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle (Category: Lifestyle) Implication: Opportunity for beverage companies to explore innovative packaging designs to enhance their product appeal and stand out in a competitive market. - [Literal Fruit-Shaped Logos](https://www.trendhunter.com/trends/juice-packaging-by-renan-vizzotto): This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet (Category: Marketing) Implication: The food and beverage industry can incorporate minimalist packaging design and text-based labeling to create visually appealing and informative product packaging. - [Sliceable Snack Cartons](https://www.trendhunter.com/trends/shake-it-up-smoothie-packaging): Shake It Up Smoothie Packaging Compartmentalizes its Constituents (Category: Lifestyle) Implication: Opportunity for food and beverage companies to explore innovative packaging solutions for fresh, customizable snacks. - [Germinating Juice Branding](https://www.trendhunter.com/trends/natural-fruit-puree-packaging): Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient (Category: Lifestyle) Implication: Exploring innovative packaging solutions for beverages that enhance the consumer experience and offer a unique selling point. - [Brightly Patterned Branding](https://www.trendhunter.com/trends/lovely-morning-packaging): Lovely Morning Packaging Stimulates the Eyes to Energize You Early (Category: Lifestyle) Implication: Disruptive innovation opportunity: Applying visually stimulating design elements to food packaging to differentiate products and attract consumers. - [Stacked Apple Branding](https://www.trendhunter.com/trends/cydr-lubelski-packaging): Cydr Lubelski Packaging Communicates Freshness and Lightheartedness (Category: World) Implication: Designing creative packaging is especially important for the beverage industry because it can create a unique and memorable experience for consumers that can directly affect brand… ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)