# Ultrasonic Vegetable Brands are creating ultrasonic fridge purifiers to extend shelf life. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published May 5, 2023 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ultrasonic-vegetable ## Key Figures - Trend score: 6.3/10 - Evidence articles: 4 ## What is the Ultrasonic Vegetable trend? **Ultrasonic Vegetable:** Brands are creating ultrasonic purifiers that extend the shelf life of fruits and vegetables. These purifiers use ultrasonic waves to kill bacteria that grow on food during spoilage significantly more effectively than washing with water, saving customers money and reducing food waste. ## The consumer insight behind the Ultrasonic Vegetable trend With food prices rising at sharp rates due to inflation and other economic factors, the average consumer can not afford to have food spoil before it is eaten. These customers want food to be readily available for cooking, meaning they do not want to freeze food to extend its life. As a result, these customers turn to technological solutions that can preserve foods for longer without requiring extra prep time or work when the food is needed. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 15, 2022 to Feb 16, 2023 - Published: May 5, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Examples of the Ultrasonic Vegetable trend 4 featured examples from Jun 15, 2022 to Feb 16, 2023. - [Smart Fridge Purifiers](https://www.trendhunter.com/trends/shelfy): Vitesy's 'Shelfy' Extends the Shelf Life of Fruits and Vegetables (Category: Tech) Implication: Companies in the food and beverage industry can explore the use of nanomolecular photocatalytic technology to develop innovative solutions that address food waste. - [Refrigerator Air Purifiers](https://www.trendhunter.com/trends/food-shelf-life-extender): The pureAir FRIDGE Food Shelf Life Extender is Compact (Category: Tech) Implication: Opportunities for appliance manufacturers to introduce compact and energy-efficient products to meet the needs of modern consumers. - [Ultrasonic Food Detoxifiers](https://www.trendhunter.com/trends/dtx-1): MIRA Safety's DTX-1 Cleans Food 20x Better than Water (Category: Business) Implication: The introduction of ultrasonic food purifiers and food detoxifiers provides a disruptive innovation opportunity for the household technology industry to create more efficient and… - [Ultrasonic Food Purifiers](https://www.trendhunter.com/trends/ultrasonic-purifier): SOUNDWAY's Ultrasonic Purifier Decontaminates Food in 10 Minutes (Category: Lifestyle) Implication: The Ultrasonic Purifier offers opportunities for innovation in food technology by creating new, more efficient methods for sanitizing and purifying food. **Workshop question:** How could your brand leverage technology to ease consumers' inflation woes? ## Themes within the Ultrasonic Vegetable trend ### Ultrasonic food purifiers As a continuation of the trend, ultrasonic food purifiers are becoming increasingly popular for reducing food waste and extending the shelf life of food using ultrasonic waves technology. ### Smart purifiers Brands are creating smart purifiers that monitor and maintain the interior environment of the fridge to reduce ethylene gas inside and prevent food from spoiling by reducing bacteria on food surfaces. ### Food detoxifiers A new advancement in ultrasonic tech is food detoxifiers. While containing some of the same technology as regular ultrasonic devices, these can also rapidly accelerate oxidation and other processes to eliminate contaminants from food more effectively than regular purifiers. ## What the Ultrasonic Vegetable trend means for industry ### For Kitchen Appliances As the market for food-purifying devices grows brands in the kitchen appliances industries have an excellent opportunity to innovate new technologies for purifying and detoxifying food. ### For Consumer electronics As consumers become more health-conscious, there is a growing need for consumer electronics brands to produce products like food detoxifiers and ultrasonic purifiers that sanitize and eliminate food contaminants while reducing food waste. ### For Food and beverage More and more consumers are storing fresh produce for longer periods in refrigerators. To address this trend, food and beverage industries can develop innovative packaging solutions, like fruits and veggies bags with ultrasonic technology incorporated that prevent bacterial contamination from the beginning. ## Trend signals for Ultrasonic Vegetable Trend score 6.3 out of 10, from popularity 92%, activity 82%, freshness 15%. - Popularity: 92% - Activity: 82% - Freshness: 15% ## Recent trend clusters - [Ritual Sampling](https://www.trendhunter.com/protrends/holiday-discovery-boxes) (Business) - [Texture Mimicry](https://www.trendhunter.com/protrends/textural-protein-snacks) (Lifestyle) - [Gut Layering](https://www.trendhunter.com/protrends/digestive-energy-drinks) (Lifestyle) - [Candy Migration](https://www.trendhunter.com/protrends/holiday-sweet-mashups) (Lifestyle) ## Trending in Business - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Spice Discovery Calendars](https://www.trendhunter.com/trends/flavor-countdown-calendars) - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Business](https://www.trendhunter.com/business)