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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,612 more

Ugly Beauty

Real people are walking the runways in an abolition of traditional beauty

Implications - Picture-perfect beauty has become ubiquitous, driving cutting-edge designers to more extreme and ‘real’ characters for their new icons. We are likely to see more examples coming on the runway, bringing new marketing and fashion opportunities. Interestingly, the use of real beauty seems to generate more notice than traditional beauty itself.
6 Featured, 6 Examples:
491,882 Total Clicks
Date Range:
Jun 08 — Sep 08
Consumer Insight Topics:

Featured Examples

Real Gypsies As Models
Real Gypsies As Models
Vivienne Westwood Controversial Milan Menswear Runway
Vivienne Westwood’s spring/summer 2009 menswear Milan show has sparked controversy and debate due to the designer’s decision to cast Roma gypsies as catwalk models. The models sported gold teeth and enormous… MORE
Seniors on the Catwalk
Seniors on the Catwalk
Yohji Yamamoto's Paris Runway
This seems to be the season of unlikely runway models. Recently, Vivienne Westwood caused an uproar when she sent out beefy, tough-looking Roma gypsies on the Milan catwalks to model her 2009 menswear.… MORE
play_circle_filled Prostitute Fashion Shows
Prostitute Fashion Shows
"Madame B_tch" Parade in Madrid
Runways are made to entertain, and a recent Madrid show did so with panache. The models in this fashion show weren't your ordinary supermodels -- they were real life prostitutes. No, the event wasn't… MORE
Unlikely Supermodels (UPDATE)
Unlikely Supermodels (UPDATE)
Ugly Agency Specializes in Odd Characters
Long ago, Trend Hunter introduced you to Ugly Modeling Agency, but today we are updating with a video and sample models. Ugly was founded in 1969. No, it’s not that before that people weren’t ugly...… MORE
Seniors on the Catwalk (Again)
Seniors on the Catwalk (Again)
Ann Demeulemeester Spring 2009
Casting senior citizen models to walk the runway is indeed becoming a trend. Anne Demeulemeester is the third designer, after Etro and Yohji Yamamoto to have used elders to model her collection. The… MORE
Seniors in Fashion Ads
Seniors in Fashion Ads
Lauren Hutton, 65, for Mango
Old is definitely in! In the world of the pretty young things, some fashion revolutionaries have managed to cry out, "Old is in!" And, indeed it is. Previously, we've seen grandpas strut their stuff… MORE

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