# Typographic Provisions Bread and baked goods are marketed in font-focused packaging. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Aug 25, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/typographic-provisions ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Typographic Provisions trend? **Typographic Provisions:** Elegant typographic packaging for bread and baked goods add a touch of familiarity to what is seen as an increasingly challenging product to market. Infusing the product with a sense of confectionery whimsy and authenticity, text-focused packaging turns to various typographic styles to position the product as worthy of even the discerning consumer's consideration. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 30, 2013 to Aug 25, 2015 - Published: Aug 25, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Typographic Provisions trend ### Typographic Packaging Using typography to create elegant and whimsical packaging for food products. ### Handmade Packaging Handwritten and personalized packaging that adds a personal touch to baked goods and increases engagement with consumers. ### Newspaper Packaging Using newspaper as a sustainable and visually appealing alternative to traditional packaging for food products. ## What the Typographic Provisions trend means for industry ### For Food Packaging Industry Innovative packaging designs and materials can differentiate a food product from competitors and improve customer engagement. ### For Artisanal Food Industry Handmade and personalized packaging can reinforce the authenticity and artisanal nature of food products. ### For Sustainable Packaging Industry Newspaper and other sustainable packaging materials can reduce waste and have a positive impact on the environment. ## Workshop question Simple, yet graphic branding can make a product feel more luxe to the consumer. How might this translate for your brand? ## Trend signals for Typographic Provisions Trend score 4.5 out of 10, from popularity 58%, activity 70%, freshness 8%. - Popularity: 58% - Activity: 70% - Freshness: 8% ## Examples of the Typographic Provisions trend 5 featured examples from Oct 30, 2013 to Aug 25, 2015. - [Monogrammed Bakery Branding](https://www.trendhunter.com/trends/polish-bakery): Kromka Polish Bakery's Brand Identity Highlights Vivid Typography (Category: Marketing) Implication: Opportunity for bakeries and other food businesses to differentiate themselves by embracing monogrammed branding. - [Hand-Written Wrappers](https://www.trendhunter.com/trends/written-wrapper): Hornea Bakery Packaging Would Come Personalized with Ingredients and Recipes (Category: Eco) Implication: The bakery industry can embrace the handwritten packaging trend to enhance the artisanal feel of their products and stimulate customer interaction. - [Doodled Deli Branding](https://www.trendhunter.com/trends/mostowski-delikatesy): Mostowski Delikatesy's Brand Identity Boasts Playful Grocery Illustrations (Category: Marketing) Implication: Bakeries can utilize playful grocery illustrations in their branding to create a unique and engaging image for their products and promotional materials. - [Seed-Speckled Packaging](https://www.trendhunter.com/trends/lupains-bread-branding): Lupains Bread Branding Lightheartedly Celebrates the Cereal Ingredients (Category: Lifestyle) Implication: Opportunity for disruptive innovation: Explore innovative materials and designs to create visually appealing and functional packaging solutions for the food industry. - [Newspaper Bread Packaging](https://www.trendhunter.com/trends/newspaper-packaging): L'Amande French Bakery's Newspaper Packaging is Graphic and Sustainable (Category: Marketing) Implication: Innovative packaging solutions for the food industry. ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Lifestyle - [Crystal-Encrusted Supplement Cases](https://www.trendhunter.com/trends/crystal-encrusted-supplement-cases) - [Social Wellness Destinations](https://www.trendhunter.com/trends/sweat-and-tonics-new-yorkville) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)