# Tweetonomics Social media creates new career opportunities, products and service industries. By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Jul 2, 2010, updated Aug 14, 2012 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tweetonomics-social-media-creates-new-career-opportunities-products-and-ser ## Key Figures - Trend score: 4.2/10 - Evidence articles: 10 ## What is the Tweetonomics trend? **Tweetonomics:** With Twitter now a household term, the popular social media site has allowed various businesses, products and jobs relating to their site to flourish. As more users join this online community, more career opportunities will evolve due to the viral success of the Twittersphere. ## At a Glance - Evidence: 10 featured examples - Articles from: Jul 18, 2009 to May 31, 2010 - Published: Jul 2, 2010 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Tweetonomics trend ### Social Media Marketing Businesses are using social media platforms like Twitter and Facebook to directly interface with their customers, leaving them with the most straightforward and pleasant interaction possible. ### Customized Social Media Products From Twitter leggings to customized sneakers, businesses are creating products that appeal to consumers' desire for personalization and uniqueness. ### Real-Time Interaction More businesses are integrating real-time interaction with their customers through social media platforms, from hotels providing concierge services through Twitter to Bot Beverages' website controlled by Twitter users. ## What the Tweetonomics trend means for industry ### For Marketing and Advertising Businesses need to leverage social media platforms to market and advertise their products and services to their target audience. ### For Retail and Fashion The trend of customized social media products, such as Twitter leggings and Daniel Reese's customized sneakers, is disrupting the retail and fashion industry by creating a unique value proposition for consumers. ### For Hospitality and Tourism The trend of real-time interaction through social media, such as hotels providing concierge services through Twitter, is disrupting the hospitality and tourism industry by offering convenient and personalized customer service. ## Trend signals for Tweetonomics Trend score 4.2 out of 10, from popularity 58%, activity 59%, freshness 8%. - Popularity: 58% - Activity: 59% - Freshness: 8% ## Examples of the Tweetonomics trend 10 featured examples from Jul 18, 2009 to May 31, 2010. - [Twitter High-Tops](https://www.trendhunter.com/trends/daniel-reese-customized-sneakers): Daniel Reese Customized Sneakers Feature Pop Culture Heavyweights (Category: Fashion) Implication: The customized sneaker trend creates an opportunity for footwear companies to offer personalized designs and unique collaborations with artists. - [Social Network Stockings](https://www.trendhunter.com/trends/twitter-leggings): Twitter Leggings Proclaim "Follow Me" On Each Leg (Category: Fashion) Implication: Fashion retailers can tap into the social media trend by offering garments and accessories that cater to individuals looking to showcase their online presence, such as these Twitt… - [Hashtag Powered Sites](https://www.trendhunter.com/trends/bot-beverages): Bot Beverages Website Controlled by Twitter Users (Category: Art & Design) Implication: The use of real-time website customization through social media integration provides an innovative opportunity for beverage companies to differentiate themselves from competitors… - [Profile Pic Photoshoots](https://www.trendhunter.com/trends/profile-pic-photoshoot): Update Your Facebook Photo with Help from Noah Wolf (Category: Tech) Implication: Disruptive innovation opportunity: Utilizing technology and creative approaches to offer specialized profile pic photoshoots that cater to the burgeoning demand for visually appea… - [Tweeting Shoes](https://www.trendhunter.com/trends/rambler-shoes-twitter-tweets): Ramblers Follow Every Step You Take (Category: Tech) Implication: Integrating wearable technology and smart sensors into athletic apparel and footwear to track performance and prevent injury. - [Full Page Tweet Ads](https://www.trendhunter.com/trends/trident-gum): Trident Gum Takes Twitter to Print in Marketing Campaign (Category: Pop Culture) Implication: The cross-platform advertising trend observed in Trident Gum's full page Tweet ad creates disruptive innovation opportunities in the advertising industry by encouraging the conver… - [Social Profile Exterminators](https://www.trendhunter.com/trends/suicide-machine): The Web 2.0 Suicide Machine Makes Going Cold Turkey Easy (Category: Pop Culture) Implication: Opportunity for social media management companies to develop automated solutions for deleting profiles or offering digital detox services to clients. - [Twitter Concierges](https://www.trendhunter.com/trends/twitter-concierge-hyatt-hyattconcierge): Hyatt Extends Hospitality to the Internet With @HyattConcierge (Category: World) Implication: The hospitality industry can leverage Twitter as a customer service channel to offer on-demand support and promote direct interaction with guests. - [Twittering Talk Shows](https://www.trendhunter.com/trends/ashton-kutcher-katalyst-hq): Ashton Kutcher Sparks New Web-Based Entertainment (Category: Marketing) Implication: The media and entertainment industry can explore new ways to create and distribute web-based reality TV and talk shows. - [Customized Songs](https://www.trendhunter.com/trends/customized-songs): Lovejingles.com Makes Personalized Jingles for You and Your Friends (Category: Art & Design) Implication: As the demand for customized songs increases, traditional music production companies may face competition from firms offering personalized and tailored music production services t… ## Recent trend clusters - 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