# Turmeric Beauty North American beauty brands are exploring the traditional benefits of turmeric. By [Amy Duong](https://www.trendhunter.com/amyduong), Trend and Research Writer | Published Jul 14, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/turmeric-beauty ## Key Figures - Trend score: 3.3/10 - Evidence articles: 6 ## What is the Turmeric Beauty trend? **Turmeric Beauty:** For centuries, turmeric has been used in Chinese medicine and Indian ayurveda due to its healing antioxidant properties. These ingredients has been used to remedy things like inflammation and acne in these regions, and has now made it's way to the North American beauty industry. ## The consumer insight behind the Turmeric Beauty trend Consumers are becoming more conscious of their skin's health and are following routine regimens in order to sustain it. The growing understanding of the skincare space has resulted in a renewed focus on natural ingredients, as consumers find them more trustworthy due to the centuries of cultural and medicinal impact many of them have had. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 10, 2019 to Jul 15, 2020 - Published: Jul 14, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Turmeric Beauty trend ### Natural Ingredient Skincare The growing understanding of the skincare space has resulted in a renewed focus on natural ingredients, creating opportunities for companies to incorporate traditionally healing herbs like turmeric. ### Botanical-Based Skincare The use of natural ingredients like turmeric in botanical-based skincare collections is on the rise as a response to growing consumer need for sustainable, healthy, and responsible beauty products. ### Skin Barrier Protection New product lines like Neutrogena's Clear & Soothe range aim to care for the skin barrier by using anti-inflammatory and gentle ingredients such as turmeric. ## What the Turmeric Beauty trend means for industry ### For Beauty and Skincare Turmeric's recent popularity as a core ingredient across North American beauty brands is primed to continue as more consumers seek natural, effective skincare options. ### For Natural Health & Wellness The rise of natural alternatives in health and wellness can be seen through turmeric's popularity in modern skincare regime trends. ### For Food & Beverage Turmeric is often used as a spice in food and beverage products and is now seeing a rise in usage as a skincare ingredient, showing the need for crossover innovation between the two industries. ## Workshop question How can your product or service be enhanced from traditional practices internationally? ## Trend signals for Turmeric Beauty Trend score 3.3 out of 10, from popularity 48%, activity 41%, freshness 9%. - Popularity: 48% - Activity: 41% - Freshness: 9% ## Examples of the Turmeric Beauty trend 6 featured examples from Sep 10, 2019 to Jul 15, 2020. - [Turmeric-Infused Eye Creams](https://www.trendhunter.com/trends/hydrating-eye-cream): Sweet Chef's Hydrating Eye Cream Blends Ginger, Vitamin C & Probiotics (Category: Fashion) Implication: Disruptive innovation opportunity: The skincare industry can explore the inclusion of turmeric in eye creams for enhanced hydration and skincare benefits. - [Turmeric-Powered Skincare Collections](https://www.trendhunter.com/trends/clear-and-soothe): Neutrogena's Clear & Soothe Spotlights MightyTurmeric (Category: Fashion) Implication: The beauty and skincare industry can tap into the trend of turmeric-powered products and create innovative formulations. - [Rejuvenating Face Masks](https://www.trendhunter.com/trends/radiance-face-mask): Kiehl's Radiance Face Mask is Energizing and Packed with Nutrition (Category: Lifestyle) Implication: The beauty and personal care industry has the opportunity to incorporate more natural and organic ingredients into their products to keep up with the natural beauty trend. - [Anti-Inflammatory Skincare](https://www.trendhunter.com/trends/clear-soothe): Neutrogena Recently Unveiled the New Clear & Soothe Range (Category: Fashion) Implication: Companies in the skincare industry could develop new lines of turmeric-based or stress-relieving skincare products, as well as incorporate the ingredient into anti-aging products. - [Turmeric-Infused Moisturizing Eye Serums](https://www.trendhunter.com/trends/wildcrafts-eye-serum): Wildcraft's Eye Serum Brightens Dull and Uneven Skin (Category: Fashion) Implication: The skincare industry can capitalize on the trend of organic skincare products by developing innovative and natural formulations to meet consumer demands. - [Botanical-Based Face Oils](https://www.trendhunter.com/trends/ceo-glow): Sunday Riley's C.E.O. Glow Oil is Packed with Turmeric and Vitamin C (Category: Lifestyle) Implication: The beauty and skincare industry can capitalize on the trend of botanical-based face oils to introduce new products and attract environmentally conscious consumers. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)