# Tune-teractive Companies use music to boost retail and brand experiences. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Feb 26, 2012, updated Mar 27, 2012 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/tune-teractive ## Key Figures - Trend score: 2.8/10 - Evidence articles: 5 ## What is the Tune-teractive trend? **Tune-teractive:** Traditionally, retail establishments use music to create a positive and brand-resonating atmosphere for shoppers, but now, an increasing number of retailers are using it as an interactive part of the shopping and brand experience. Allowing customers to choose which songs they'd like to hear while shopping or to sample a new tune that is accompanied by an interactive application are some of the ways brands are creating brand experiences that stand out above the competition. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 6, 2011 to Feb 10, 2012 - Published: Feb 26, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Tune-teractive trend ### Interactive Music in Retail Retail stores are implementing interactive music features that allow customers to choose their own songs and engage with the brand, creating unique shopping experiences. ### Music and Fashion Integration Companies are merging the worlds of music and fashion by incorporating music into the clothing shopping experience and using RFID technology to play related tunes in-store. ### Imaginary and Fun Brand Campaigns Brands are creating fun and whimsical campaigns that involve imaginary lands, characters, and unique experiences to promote their products and engage with customers. ## What the Tune-teractive trend means for industry ### For Retail Industry Retailers can adopt new ways to engage with customers and create unique store experiences through interactive music features and other technology. ### For Fashion Industry Fashion companies can integrate music into the shopping experience and use interactive technology to engage with customers in-store. ### For Marketing and Advertising Industry Marketing professionals can create imaginative and fun campaigns that capture consumers' attention and lead to increased brand engagement and sales. ## Trend signals for Tune-teractive Trend score 2.8 out of 10, from popularity 55%, activity 22%, freshness 8%. - Popularity: 55% - Activity: 22% - Freshness: 8% ## Examples of the Tune-teractive trend 5 featured examples from Dec 6, 2011 to Feb 10, 2012. - [Imaginary Chocolate Lands](https://www.trendhunter.com/trends/dairy-milk-bubbly): Cadbury's Joyville Promotes the New Dairy Milk Bubbly (Category: Marketing) Implication: The confectionery industry can explore the creation of immersive brand experiences and storytelling campaigns inspired by imaginary chocolate lands. - [Musical Retail Displays](https://www.trendhunter.com/trends/calvin-klein-sound-installation): Calvin Klein Sound Installation Offers Customers an Audio Experience (Category: Marketing) Implication: By incorporating music and interactive displays into retail environments, fashion brands like Calvin Klein have the opportunity to enhance the shopping experience for customers. - [Crowdsourced Shopping Playlists](https://www.trendhunter.com/trends/gap-store-in-san-francisco): Gap Store in San Francisco Lets Customers Choose In-Store Music (Category: Tech) Implication: Disruptive innovation opportunity: Incorporate technology-driven features, like crowdsourced music playlists, into retail stores to attract and engage customers in a unique way. - [Musical Fitting Rooms](https://www.trendhunter.com/trends/starhub-music-store): Listen to What you Wear When StarHub Music Store Merges Tunes with Style (Category: Marketing) Implication: The fashion industry can leverage music-driven shopping experiences to engage consumers and drive sales through unique and personalized experiences, and to integrate technology to… - [Melodical Sports Complexes](https://www.trendhunter.com/trends/coca-cola-beatbox): Coca-Cola Beatbox Pavilion Will Double as a Musical Instrument (Category: Lifestyle) Implication: The interactive and music-centric elements of the Coca-Cola Beatbox pavilion present opportunities for event planning and design companies to create innovative and engaging experi… ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)