# Revivial Marketing Using entertainment to revive and preserve product value. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 5, 2009, updated Nov 19, 2009 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/trumping-with-fun ## Key Figures - Trend score: 3.7/10 - Evidence articles: 12 ## What is the Revivial Marketing trend? **Revivial Marketing:** The meat industry has shown that using creativity can offset detrimental press and scrutiny. By transforming the way a product is packaged and used, a commodity losing consumer appeal due to changes in a consumer value, such as health, can be revived by flirting with another value, such as entertainment. ## At a Glance - Evidence: 12 featured examples - Articles from: Jan 6 to Aug 7, 2009 - Published: Oct 5, 2009 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Revivial Marketing trend ### Food Entertainment Using entertainment to revive and preserve product value through creative packaging and unique spin on traditional food. ### Customized Design and Experience Customization of traditionally generic products that attract customers with a fashion and design sensation. ### Educational Food Using literal images of food to familiarize consumers with their origins. ## What the Revivial Marketing trend means for industry ### For Food Develop products that offer entertainment value and create a unique and customized experience. ### For Design Customize products for a fashion and design-inclined market. ### For Education Develop and promote products with educational values, especially as it relates to food origin. ## Trend signals for Revivial Marketing Trend score 3.7 out of 10, from popularity 53%, activity 50%, freshness 8%. - Popularity: 53% - Activity: 50% - Freshness: 8% ## Examples of the Revivial Marketing trend 12 featured examples from Jan 6 to Aug 7, 2009. - [Phallic Sausage Makers](https://www.trendhunter.com/trends/roast-my-weenie-hot-dog): ‘Roast My Weenie' Hot Dog Cooker Celebrates Manhood (Category: Naughty) Implication: Disruptive innovation opportunity: Introducing innovative cooking tools and gadgets that enhance the culinary experience. - [Whole Canned Chicken](https://www.trendhunter.com/trends/whole-cooked-chicken-in-a-can-packing-poultry-in-tins): Packaged Pre-Cooked Poultry From Sweet Sue (Category: Lifestyle) Implication: The food packaging industry can explore disruptive innovation by developing new packaging solutions that enhance the convenience and ease of pre-packaged foods. - [Carnivorous Cocktails](https://www.trendhunter.com/trends/bacon-flavored-vodka): Bacon-Flavored Vodka Sales Soar in Alcohol Market (Category: Lifestyle) Implication: The alcohol industry can capitalize on the success of bacon-flavored vodka to develop and market new and unconventional flavors. - [Canned Meat Collages](https://www.trendhunter.com/trends/painting-with-spam-meat-collages-from-sarah-illenberger): Sarah Illenberger Specializes in SPAM as Her Art Medium (Category: Art & Design) Implication: The use of canned meat as an art medium challenges traditional notions, creating opportunities for disruption in the art industry. - [Liquid Meat](https://www.trendhunter.com/trends/squeezabe-bacon): Squeezable Bacon is for Pork Lovers (Category: Lifestyle) Implication: The food and beverage industry can explore new ways to incorporate bacon-inspired products into their offerings, catering to the increasing demand for unique and indulgent experie… - [Political Junk Food](https://www.trendhunter.com/trends/leveraging-the-obama-image-german-food-company-launches-fingers-chicken): Obama Fingers Are Curry Flavored Chicken Strips in Germany (Category: Lifestyle) Implication: Food companies can take advantage of the trend by introducing new Obama-themed products. - [Rubik Sandwiches](https://www.trendhunter.com/trends/rubik-sandwich): The Cubewich Lets Rubik's Cube Addicts Play With Meat (Category: Lifestyle) Implication: Restaurants and catering companies can develop menu items and themed events around edible games to attract customers seeking interactive and memorable dining experiences. - [Meat Infused Cupcakes](https://www.trendhunter.com/trends/meat-loaf-cupcakes-the-deluxe-meat-loaf-bakery): The Deluxe Meat Loaf Bakery is a Vegan's Worst Nightmare (Category: Lifestyle) Implication: Innovation opportunities for food companies to create unique and unconventional meat-infused desserts. - [Bacon Bouquets](https://www.trendhunter.com/trends/edible-roses-bacon-bouquet): Meaty Roses for the Hungry Flower Lover (Category: Lifestyle) Implication: Food companies can capitalize on the bacon craze by offering innovative bacon-themed products like bacon bouquets. - [Designer Sausages](https://www.trendhunter.com/trends/designer-sausage-firma-provides-meat-to-be-proud-of): Firma Creates Deliciously Chic Wiener Jackets in Russia (Category: Lifestyle) Implication: The food and beverage industry can explore new opportunities by incorporating fashion and design elements into traditional products. - [Portraits on Pork](https://www.trendhunter.com/trends/lasered-lunches-meat): Lasered Images on Meat Let You Know Where It Came From (Category: Lifestyle) Implication: Companies in the food industry can use laser etching to provide transparency around where their products come from. - [Religious Red Meat](https://www.trendhunter.com/trends/multicultural-gourmet-pack-religious): Multicultural Gourmet Pack Has Different Religious Shapes (Category: Lifestyle) Implication: Disruptive innovation opportunity: Developing specialized packaging solutions to address cultural diversity and promote inclusivity in the food industry. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)