# Iced Exoticism Beverage brands opt for accessible forms of exoticism in flavor. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jun 23, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tropical-refreshment ## Key Figures - Trend score: 3.8/10 - Evidence articles: 7 ## What is the Iced Exoticism trend? **Iced Exoticism:** Fueling the desire for exoticism, many beverage manufacturers have begun introducing tropical flavors that are intriguing yet accessible for the North American consumer. Going the extra mile, brands pair niche ingredients with healing properties with more approachable island-based flavors, satisfying multi-faceted consumer needs for health, experience and taste. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 18, 2014 to May 12, 2016 - Published: Jun 23, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Iced Exoticism trend ### Accessible Exoticism Beverage brands are introducing tropical flavors that are exotic yet accessible for the North American consumer. ### Natural Ingredients Beverage manufacturers are pairing niche ingredients, such as healing herbs, with more approachable island-based flavors. ### Nutritious Alternatives Beverage brands are offering nutritious alternatives to syrupy cocktail drinks such as sugary tea cocktails and artificially flavored beverages. ## What the Iced Exoticism trend means for industry ### For Beverage Industry The beverage industry can explore innovative ways to combine natural ingredients to create refreshing and nutritious beverages. ### For Health Salons and Juice Bars Business professionals in health salons and juice bars can introduce exotic flavors and herbs to create exciting new nutritious drinks for their customers. ### For Food Industry The food industry can explore innovative ways to create nutritious and flavorful beverage alternatives for their customers. ## Workshop question What is one (or more) ways that your brand can appeal to a diverse, multicultural demographic? ## Trend signals for Iced Exoticism Trend score 3.8 out of 10, from popularity 57%, activity 48%, freshness 8%. - Popularity: 57% - Activity: 48% - Freshness: 8% ## Examples of the Iced Exoticism trend 7 featured examples from Jun 18, 2014 to May 12, 2016. - [Energizing Iced Teas](https://www.trendhunter.com/trends/brisk-mate): Brisk's 'Brisk Mate' Iced Tea is Made with Energizing Yerba Mate (Category: Lifestyle) Implication: Opportunity for beverage companies to innovate and introduce new products in the growing market for energizing and healthy drinks. - [Exotic Instant Smoothies](https://www.trendhunter.com/trends/dragon-fruit-smoothie): Pitaya Plus' Dragon Fruit Smoothie Packs Supply a Superfood Boost (Category: Lifestyle) Implication: The frozen food industry can explore opportunities in producing and distributing frozen superfood smoothie packs to cater to the growing demand. - [Exotic Tea Beverages](https://www.trendhunter.com/trends/mango-iced-tea): Panera Bread's Mango Iced Tea Keeps Patrons Cool in Summer Months (Category: Lifestyle) Implication: Fast casual restaurants like Panera Bread can capitalize on the trend of exotic tea beverages by creating unique tea blends infused with healthy and tasty ingredients, such as man… - [Lightly Flavored Waters](https://www.trendhunter.com/trends/flavored-waters): Hint's Sugar-Free Beverage is Subtle and Refreshing (Category: Lifestyle) Implication: There is an opportunity to innovate in the beverage industry by creating healthier drinks without added sugars or preservatives like Hint's flavored waters. - [Alcoholic Coconut Water](https://www.trendhunter.com/trends/coconut-water-and-vodka): Coco Vodka is a Tropical Drink That Combines Coconut Water and Vodka (Category: Lifestyle) Implication: Coco Vodka presents an opportunity to change the game in the alcoholic beverage industry by offering an innovative and unique flavor combination. - [Tropical Iced Teas](https://www.trendhunter.com/trends/island-tea): Tradewinds Jimmy Buffett’s Island Tea Features Natural Flavors & Sweeteners (Category: Lifestyle) Implication: The beverage industry can capitalize on the trend of creating natural flavored drinks with low-calorie options, using natural sweeteners. - [Exotic Iced Teas](https://www.trendhunter.com/trends/thai-iced-tea): This Thai Iced Tea Recipe From DavidsTea is a Sensational Summer Steeper (Category: Lifestyle) Implication: Beverage companies and tea shops can capitalize on the demand for exotic iced teas by offering a wide variety of unique flavors and recipes. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)