# Tropical Indulgence The beverage industry references fruity and floral notes from around the globe. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Oct 28, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tropical-indulgence ## Key Figures - Trend score: 2.3/10 - Evidence articles: 5 ## What is the Tropical Indulgence trend? **Tropical Indulgence:** Ethnic flavors continue to flood the mainstream as consumers experiment with bold, culturally diverse food and beverage. When it comes to sweeter fare, tropical fruits and florals are informing the beverage industry, offering a level of exoticism that elevates the indulgence into something more dynamic and experimental to consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 8, 2016 to May 25, 2017 - Published: Oct 28, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Examples of the Tropical Indulgence trend 5 featured examples from Mar 8, 2016 to May 25, 2017. - [Tropical Goji Beverages](https://www.trendhunter.com/trends/superfood-drinks): Exoticwater's Superfood Drinks Blend Unconventional Fruit Flavors (Category: Lifestyle) Implication: Innovation opportunity for the beverage industry to capitalize on consumers' growing interest in healthier and natural drinks. - [Tropical Craft Cocktails](https://www.trendhunter.com/trends/sparkling-cocktails): The Mighty Swell Sparkling Cocktails are Exotically Island-Inspired (Category: Lifestyle) Implication: Craft cocktail makers can explore new flavor profiles, ingredients, and packaging formats to create exotic and enticing beverages. - [Sugar-Free Tropical Fruit Drinks](https://www.trendhunter.com/trends/rio-tropical): Rio Tropical Drinks Have a New, Revamped Visual Brand Identity (Category: Lifestyle) Implication: Beverage brands can reevaluate their visual brand identity and packaging as a means of ensuring that they remain relevant and appealing to consumers. - [Tropical Cold Brew Coffees](https://www.trendhunter.com/trends/tropical-coffee): These Tropical Coffee Flavors Include Coconut Mocha & Island Bushwacker (Category: Lifestyle) Implication: Coffee shops can capitalize on the tropical coffee and Nitro Cold Brew trends by offering unique and exotic coffee flavors and brewing methods. - [Tart Fruit Smoothies](https://www.trendhunter.com/trends/fruit-boosters): Caffè Nero's New Fruit Boosters are Made with Exotic Fruits (Category: Lifestyle) Implication: The beverage industry can capitalize on the trend towards healthy, refreshing smoothies made with all-natural ingredients. **Workshop question:** What global influences and value-adds would be applicable to your consumer segment? ## Themes within the Tropical Indulgence trend ### Exotic Fruity Flavors As consumers continue to seek out bold and culturally diverse food and beverages, exotic and tropical fruit and floral flavors are offering a level of exoticism that elevates indulgence into something more dynamic and experimental to consumers. ### Alternative to Beer Canned craft cocktails are proving to be a tasty and convenient alternative to beer and are especially popular among millennials. ### Visual Brand Identity Reimagining visual brand identity and modernizing packaging to better appeal to younger, down-to-earth demographics can breathe new life into an established brand that could otherwise be seen as dated or kitschy. ## What the Tropical Indulgence trend means for industry ### For Beverage Industry Exotic and tropical fruit and floral flavors are continuing to influence and elevate mainstream beverages, from superfood drinks and fruit-infused coffees to tart smoothies and revitalizing cold brew coffee. ### For Visual Branding and Marketing Industry Reimagining a brand's visual identity and packaging design can breathe new life into an established product and connect with modern, younger and more down-to-earth demographics. ### For Millennial Refreshment Industry Packaging premixed craft cocktails or revitalizing cold brew coffee with beachy, breezy branding and marketing can help attract and retain a younger demographic who seeks convenient and unique refreshment options in addition to beer. ## Trend signals for Tropical Indulgence Trend score 2.3 out of 10, from popularity 20%, activity 43%, freshness 8%. - Popularity: 20% - Activity: 43% - Freshness: 8% ## Recent trend clusters - [Caffeine Remix](https://www.trendhunter.com/protrends/portable-caffeine-formats) (Lifestyle) - [Shortcut Suppers](https://www.trendhunter.com/protrends/premium-ready-meals) (Lifestyle) - [Festive Boosts](https://www.trendhunter.com/protrends/seasonal-energy-flavors) (Lifestyle) - [Tasting Ladders](https://www.trendhunter.com/protrends/bourbon-sampler-packs) (Lifestyle) ## Trending in Lifestyle - [Dessert-Inspired Holiday Coffee Drinks](https://www.trendhunter.com/trends/dessert-inspired-holiday-coffee-drinks) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) - [Gaming-Integrated Pizza Promotions](https://www.trendhunter.com/trends/gaming-integrated-pizza-promotions) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)