# Trendy Infancy The ingredients in "buzzy" foods for adults are translated to infant food options. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 7, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/trendy-infancy ## Key Figures - Trend score: 4.9/10 - Evidence articles: 4 ## What is the Trendy Infancy trend? **Trendy Infancy:** Food brands that specialize in meals for infants are taking cues from the food industry that targets adult consumers, and adapting the buzzworthy ingredients that appeal so much to adults into their own items. This shift caters to Millennial parents, who are just as committed to well-rounded diets for their children as they are for themselves. ## The consumer insight behind the Trendy Infancy trend The rise of the wellness industry continues, with more consumers opting to take part in health food trends. This is propelled by social media, which showcases “buzzworthy” ingredients that are purported to have hyper-specific benefits, highlighting their alleged practicality, almost to a medical extent. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 4, 2019 to Dec 8, 2020 - Published: Mar 7, 2019 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Trendy Infancy trend ### Rise of Wellness Industry The rise of the wellness industry continues, with more consumers opting to take part in health food trends propelled by social media. ### Free-From Products Many parents are looking for free-from products to support their kids, which has resulted in food brands that specialize in infant meals offering plant-based, organic, and dairy-free alternatives. ### Chef-Inspired Baby Foods Baby food brands are collaborating with James Beard award-winning chefs to create premium organic and plant-based baby food options that cater to 'little foodies.' ## What the Trendy Infancy trend means for industry ### For Food and Beverage The food and beverage industry is witnessing a surge in demand for organic, plant-based, and 'free-from' products that cater to specific health needs. ### For baby Products The baby products industry is adopting a more premium approach to baby food, offering alternatives that cater to Millennial parents' demands for wholesome and nutritious food options for their children. ### For Technology Small food technology companies are emerging with proprietary technology that locks in the taste, texture, and nutrients of fresh baby food meals in a convenient pouch that cater to parents' demands for fresh, healthy, and convenient options for their babies and toddlers. ## Workshop question How could your brand adopt emerging trends within adjacent industries (or companies)? ## Trend signals for Trendy Infancy Trend score 4.9 out of 10, from popularity 73%, activity 65%, freshness 9%. - Popularity: 73% - Activity: 65% - Freshness: 9% ## Examples of the Trendy Infancy trend 4 featured examples from Feb 4, 2019 to Dec 8, 2020. - [Dairy-Free Baby Food Pouches](https://www.trendhunter.com/trends/dairy-free-for-kids): Ella's Kitchen Makes Breakfasts, Yogurt & Pudding Dairy-Free for Kids (Category: Life-Stages) Implication: Disruptive innovation opportunities lie in developing dairy-free baby food products that cater to specific age groups and communicate their nutritional value through packaging. - [Bone Broth Baby Meals](https://www.trendhunter.com/trends/bone-broth-baby): Sprout Foods' Bone Broth Protein Purees are Easily Digestible (Category: Lifestyle) Implication: The baby food industry can tap into the trend of bone broth-based baby products to offer consumers a wider range of nutritious options. - [Ready-to-Eat Organic Toddler Snacks](https://www.trendhunter.com/trends/organic-toddler-snacks): Amara Debuts Organic Toddler Snacks with No Added Sugar (Category: Life-Stages) Implication: Companies within the organic snack industry can develop and market organic snacks specifically for toddlers, which are packed with nourishing fruit and vegetable essentials and sh… - [Chef-Inspired Baby Foods](https://www.trendhunter.com/trends/chef-series): Yumi's Chef Series Features Meals by James Beard Award-Winning Chefs (Category: Lifestyle) Implication: This trend represents an opportunity for the baby food industry to innovate and create new, premium offerings that appeal to discerning and health-conscious parents seeking altern… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)