# Treehouse Home A desire for escapism sees designers going to the canopy for architecture. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 29, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/treehouse-home ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Treehouse Home trend? **Treehouse Home:** Consumers aren't just simply getting used to the idea of living in high rises, but embracing a life above the ground as the treehouse gets an overhaul to be suitable for modern living. As a desire for escapism in the everyday rises, design is pushed into exotic areas previously reserved for fantasy. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 15 to Jun 18, 2014 - Published: Jul 29, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Treehouse Home trend ### Vertical Living As consumers seek new ways to escape the hustle and bustle of everyday life, the traditional treehouse is undergoing a revival in the form of luxurious vertical living. ### Pods and Add-ons Increasingly tight living spaces have led to a new trend of pod and add-on constructions that provide an escape from urban environments. ### Sustainable Construction There is a growing consumer trend and preference towards sustainable and green construction practices, leading to breakthrough innovations in sustainable treehouse building materials and technology. ## What the Treehouse Home trend means for industry ### For Hospitality The concept of staying in a luxury treehouse is becoming more popular, presenting a new opportunity for hospitality businesses and accommodation providers to invest in unique, nature-inspired dwellings that cater to a growing demand for escapism. ### For Building and Construction As demand for treehouses grows, companies are developing new and sustainable construction practices, methods and materials to create innovative treehouse designs and structures. ### For Nature and Adventure Tourism Treehouse living offers an immersive nature experience and adventure retreat for consumers, leading to opportunities for nature and adventure tourism providers to expand their offerings through treehouse accommodation and experiences. ## Trend signals for Treehouse Home Trend score 4.4 out of 10, from popularity 60%, activity 65%, freshness 8%. - Popularity: 60% - Activity: 65% - Freshness: 8% ## Examples of the Treehouse Home trend 4 featured examples from Mar 15 to Jun 18, 2014. - [Tranquil Fairytale Treehouses](https://www.trendhunter.com/trends/blue-forest): This Children's Treehouse by Blue Forest is Magical and Peaceful (Category: Life-Stages) Implication: Luxury treehouses can offer a unique and immersive accommodation experience for travelers looking for something out of the ordinary. - [Pod-Constructed Treehouses](https://www.trendhunter.com/trends/treehouse-djuren): The Treehouse Djuren Provides a Tranquil Escape (Category: Art & Design) Implication: The accommodation and hospitality industry can seize the disruptive innovation opportunity of incorporating pod-constructed treehouses as unique and unforgettable accommodations f… - [Treehouse Breweries](https://www.trendhunter.com/trends/tree-house-brewery): The Tree House Brewery Caters to an Adult Drinker's Inner Child (Category: World) Implication: The hospitality industry can innovate by creating unique, adult-themed escape experiences similar to the Tree House Brewery. - [Whimsical Castle Cabins](https://www.trendhunter.com/trends/wood-cabin): This Wood Cabin is Built Around an Oak Tree (Category: Art & Design) Implication: There is an opportunity for hospitality businesses to create unique eco-friendly retreats utilizing natural surroundings for a sustainable and memorable guest experience. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)