# Tree-Free Toilet Paper Brands are launching sustainable toilet paper alternatives. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Sep 3, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/treefree-toilet-pape ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Tree-Free Toilet Paper trend? **Tree-Free Toilet Paper:** As deforestation continues to be a pressing environmental concern, brands are launching tree-free toilet paper made from the sustainable alternative, bamboo. These direct-to-consumer brands offer a subscription model to reach consumers and opt for plastic-free packaging to further reduce their ecological impact. ## The consumer insight behind the Tree-Free Toilet Paper trend The need for a shift in production is quite apparent for many eco-conscious consumers. As climate change continues to be a topic of discussion for scientists and activists, consumers are now well-informed about the pressing dangers that society's consumption model presents. As a result, consumers are looking for ways to reduce their impact on the planet by purchasing sustainable alternatives. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 17, 2019 to Jul 14, 2021 - Published: Sep 3, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Tree-Free Toilet Paper trend ### Sustainable Toilet Paper Brands are launching tree-free toilet paper made from the sustainable alternative, bamboo. ### Direct-to-Consumer Model These direct-to-consumer brands offer a subscription model to reach consumers and opt for plastic-free packaging to further reduce their ecological impact. ### Partnerships Sustainable, tree-free toilet paper brand Reel announced a new strategic partnership with Target. ## What the Tree-Free Toilet Paper trend means for industry ### For Sustainability The sustainability industry can utilize sustainable toilet paper production as an alternative to traditional factory and paper mill techniques. ### For Direct-to-Consumer The direct-to-consumer industry can reference the success of companies offering a subscription model and plastic-free packaging for other sustainable product ventures. ### For Retail The retail industry can pursue partnerships with companies offering sustainable alternatives to traditional products. ## Workshop question How can your brand rethink its product or service to be more sustainable? ## Trend signals for Tree-Free Toilet Paper Trend score 4.1 out of 10, from popularity 54%, activity 59%, freshness 10%. - Popularity: 54% - Activity: 59% - Freshness: 10% ## Examples of the Tree-Free Toilet Paper trend 5 featured examples from Sep 17, 2019 to Jul 14, 2021. - [Tree-Free Toilet Paper](https://www.trendhunter.com/trends/treefree-toilet-paper): The Sustainable Cloud Paper is Made from Bamboo Instead of Trees (Category: Eco) Implication: An industry centered around producing sustainable alternatives to commonly used household products. - [Artisanal Toilet Rolls](https://www.trendhunter.com/trends/unbleached-bamboo-toilet-paper): Tushy's Unbleached Bamboo Toilet Paper Packaged Without Plastic (Category: Eco) Implication: Opportunity for packaging companies to develop eco-friendly packaging solutions for toilet paper and other consumer goods, reducing plastic waste. - [Bamboo Toilet Paper Earth Initiatives](https://www.trendhunter.com/trends/reforestation-efforts): No.2 Supports Reforestation Efforts with One Tree Planted (Category: Eco) Implication: The sustainability industry is growing as consumers demand more eco-friendly products and companies adopt more sustainable production practices, presenting opportunities for innov… - [Tree-Free Toilet Paper Partnerships](https://www.trendhunter.com/trends/reel): DTC Brand Reel Announced New Partnership with with Target (Category: Eco) Implication: The retail industry has a huge opportunity to partner with eco-friendly toilet paper brands, catering to consumers' growing sustainability concerns. - [Bamboo-Based Paper Products](https://www.trendhunter.com/trends/cheeky-panda): Cheeky Panda Offers Bamboo Toilet Paper, Kitchen Rolls, and More (Category: Eco) Implication: Opportunities to explore the use of alternative, sustainable resources like bamboo in paper production and upcycling waste materials into new products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)