# Traveling Kit Brands curate sanitary travel kits for traveling during the COVID-19 crisis. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 26, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/traveling-kit ## Key Figures - Trend score: 6.4/10 - Evidence articles: 4 ## What is the Traveling Kit trend? **Traveling Kit:** As the COVID-19 pandemic continues, brands are curating sanitary travel kits for people who are traveling by plane or car. These kits allow consumers to ensure their cleanliness and the cleanliness of the objects they come into contact with while traveling. ## The consumer insight behind the Traveling Kit trend Even once the COVID-19 crisis is over, certain aspects of life and consumers' psyches will remain changed. The increased vigilance and at times, paranoia that people feel when going outdoors and traveling will likely remain, as consumers are now more aware of how their actions and hygiene habits affect their health and the health of those around them. To adapt to this, a range of industries will have to practice an understanding of consumers' changed mindsets in a world where hyper-vigilance has become the norm. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 5 to May 26, 2020 - Published: May 26, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Traveling Kit trend ### Sanitary Travel Kits The need for safety and cleanliness as a result of the COVID-19 pandemic has led to the creation of Sanitary Travel Kits, aimed to accommodate the changed mindset of consumers even after the pandemic is over. ### Hygiene and Sanitization Products Growing concerns around hygiene and sanitation, especially during the COVID-19 pandemic, are driving the demand for hygiene and sanitization products like Refillable Hand Sanitizers and Pathogen-Eradicating Cleaning Products. ### Safe Travel Kits The need for more safety during travel has led to the creation of Safe Travel Kits like the FlySafe Travel Kit, aimed at giving travelers more peace of mind when flying during and after the COVID-19 pandemic. ## What the Traveling Kit trend means for industry ### For Personal Care Industry The personal care industry can benefit from the trend of Sanitary Travel Kits and Hygiene and Sanitization Products by producing more travel-friendly products focused on safety and cleanliness. ### For Hospitality Industry The hospitality industry can benefit from the trend of Safe Travel Kits by providing guests with complimentary safety kits that include hygiene products like masks, gloves, and sanitizers along with other essential items. ### For Retail Industry The retail industry can benefit from these trends by creating and promoting their own Sanitary Travel Kits, Hygiene and Sanitization Products, and Safe Travel Kits to meet the needs of consumers who prioritize safety in their purchasing decisions. ## Workshop question How is your brand going to adapt to changed consumer mindsets, even post-COVID? ## Trend signals for Traveling Kit Trend score 6.4 out of 10, from popularity 91%, activity 91%, freshness 9%. - Popularity: 91% - Activity: 91% - Freshness: 9% ## Examples of the Traveling Kit trend 4 featured examples from Mar 5 to May 26, 2020. - [Safe Travel Kits](https://www.trendhunter.com/trends/safe-travel-kit): DFI's FlySafe Travel Kit Includes a Reusable Mask, Disposable Gloves & Wipes (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce technology-driven retail experiences in airport terminals, such as interactive displays for safe travel kits. - [Branded Safety Kits](https://www.trendhunter.com/trends/the-essentials): The Essentials by Samsara Kit Shares Sought-After Protective Products (Category: World) Implication: Offering safety kits as an incentive for customers to buy luggage, creating a positive customer experience. - [Refillable Hand Sanitizers](https://www.trendhunter.com/trends/premium-first-aid-care-brand-welly): Premium First Aid Care Brand Welly Offers Flu Prevention Products (Category: Lifestyle) Implication: Healthcare and hygiene product manufacturers can leverage the growing demand for refillable hand sanitizers and portable sanitizing wipes to create innovative and effective produc… - [Pathogen-Eradicating Cleaning Products](https://www.trendhunter.com/trends/deep-cleaning-disinfectant): The Purefypro Deep Cleaning Disinfectant Set is Easy to Use (Category: Lifestyle) Implication: Opportunities for producing cleaning products for household use free from harmful chemicals and with short disinfecting time. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)