# Traveling Beauty Beauty brands create unique experiences in the travel and tourism industry. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 4, 2020 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/traveling-beauty ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Traveling Beauty trend? **Traveling Beauty:** Cosmetic brands are introducing their products and services to spaces related to travel–whether that's in airports, and hotels, agency-curated experiences, or tourist-targeting consultation spaces. ## The consumer insight behind the Traveling Beauty trend In North America's ever-growing beauty market, consumers are constantly experimenting with new formulas, ingredients, and products. The competition in this space is vast, and consumers are so used to trying out different items that having brands they're loyal to is less common than it once was. To counter this, cosmetic brands aim to create memorable experiences and collaborations in unique spaces that are able to leave distinct impressions on customers. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 22, 2019 to Feb 4, 2020 - Published: Feb 4, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Traveling Beauty trend ### Beauty brands in travel spaces Bringing cosmetic products and services to travel and tourism locations presents an opportunity for companies to create memorable experiences for consumers and increase brand loyalty. ### Beauty consultation and education Introducing beauty consultation cafes and educational tours provides an opportunity to help consumers navigate unfamiliar beauty markets, build consumer confidence and increase sales. ### Vending machines for cosmetics Using vending machines to sell cosmetic products presents an opportunity to increase distribution channels and create a unique brand image in travel and retail spaces. ## What the Traveling Beauty trend means for industry ### For Travel & Tourism With the rise in travel experiences curated towards specific interests, beauty brands can partner with the tourism industry and create new, memorable experiences for consumers. ### For Retail & E-Commerce The cosmetic industry can use unconventional methods of distribution, such as vending machines, to create brand image and awareness in retail spaces. ### For Beauty & Wellness Introducing beauty consultation and education services can help consumers navigate complex beauty markets and build confidence in their beauty routines. ## Workshop question How could your brand create memorable branded products or experiences for its customers? ## Trend signals for Traveling Beauty Trend score 5.0 out of 10, from popularity 78%, activity 64%, freshness 9%. - Popularity: 78% - Activity: 64% - Freshness: 9% ## Examples of the Traveling Beauty trend 4 featured examples from Mar 22, 2019 to Feb 4, 2020. - [Beauty-Focused Travel Agencies](https://www.trendhunter.com/trends/cross-cultural-beauty): Around the World Beauty Curates Cross-Cultural Beauty Experiences (Category: Fashion) Implication: Leisure tourism can incorporate beauty experiences to attract more diverse demographics - [Cosmetics Vending Machine Distribution](https://www.trendhunter.com/trends/travel-retail): Kylie Cosmetics Dives into Travel Retail at Vegas Airport (Category: Business) Implication: Implementing automated retail solutions such as travel-retail vending machines could prove to be a profitable strategy for cosmetics companies and brands. - [Beauty Consultation Cafes](https://www.trendhunter.com/trends/consultation-cafe): Japan's MARU Shares Beauty Samples, Support & Info with Tourists (Category: World) Implication: The beauty consultation cafe caters specifically to tourists, offering them support and information about Japan's beauty industry. - [Exclusive Hotel Lipsticks](https://www.trendhunter.com/trends/limitededition-lipstick): La Bouche Rouge's Limited-Edition Lipstick Can Be Ordered In-Suite (Category: Marketing) Implication: The beauty industry can explore the potential of creating limited-edition lipsticks and incorporating sustainable practices to meet the demands of conscious consumers. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Functional Indulgence](https://www.trendhunter.com/protrends/functional-indulgence1) (Lifestyle) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Historic Flatiron Restaurants](https://www.trendhunter.com/trends/foxy-elora) - [Managed Luxury Home Shares](https://www.trendhunter.com/trends/sea-of-cortez-views) - [Curated Luxury Retreats](https://www.trendhunter.com/trends/the-kat-florence-hotel) All articles: [World](https://www.trendhunter.com/world)