# Travel Skin Travel-specific skincare offers specialized formulations. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 29, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/travel-skin ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Travel Skin trend? **Travel Skin:** Brands in skincare and travel industries are increasingly catering to consumers who prioritize skincare, particularly as they're traveling from one location to the next. Travel-specific skincare items are specifically formulated to adapt to both the regulations associated with travel, and the exact skincare needs of those who spend a lot of time in-transit ## The consumer insight behind the Travel Skin trend The skincare industry's enormous growth in recent years can be attributed to young people's habit of viewing skincare as a part of their health routines, rather than an afterthought. The more intentional practice of preventative skincare that these generations take part in requires products and services that are targeted to their exact needs, even when those needs change intermittently. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 23, 2017 to Feb 8, 2019 - Published: Mar 29, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Travel Skin trend ### Travel-Specific Skincare Increasingly, brands in skincare and travel industries are specially formulating products primarily for travel, especially as more consumers prioritise skincare while travelling. ### Waterless Sheet Masks Dry sheet masks that are waterless, mess-free and travel-friendly are becoming increasingly popular as they contain more than 96% active ingredients, are reusable and completely vegan-friendly. ### On-The-Go Skincare Kits On-the-go skincare kits, specifically made for the busy traveler, contain an uncomplicated and gentle beauty routine that helps with cleanup after travelling and unwinding during their journey. ## What the Travel Skin trend means for industry ### For Skincare Industry Young people's inclination to adopt skincare as part of their health routines presents growth opportunities for the industry and it needs to make targeted products and services. ### For Travel Industry The growing number of consumers prioritising skincare while traveling presents opportunities for brands in the travel industry to offer products and services that cater to their customers' needs. ### For Beauty Industry The beauty industry can take advantage of millennial and generation Z's tendency towards preventative skincare, developing targeted and luxurious skincare for their active lifestyles. ## Workshop question How could your brand better cater to its customers lifestyles? ## Trend signals for Travel Skin Trend score 3.7 out of 10, from popularity 60%, activity 44%, freshness 8%. - Popularity: 60% - Activity: 44% - Freshness: 8% ## Examples of the Travel Skin trend 4 featured examples from Jan 23, 2017 to Feb 8, 2019. - [Moisturizing Airline Pyjamas](https://www.trendhunter.com/trends/sleeping-on-an-airplane): Emirates is Giving Out Luxury PJ Sets for Sleeping on an Airplane (Category: World) Implication: Airlines can leverage the trend of providing luxury amenities, such as moisturizing pyjamas, to enhance the customer experience and differentiate themselves in a highly competitiv… - [Waterless Sheet Masks](https://www.trendhunter.com/trends/dry-sheet-mask): Bare Me's Next-Generation Dry Sheet Masks are Mess-Free & Travel-Friendly (Category: Eco) Implication: Developing dry and reusable beauty products, especially using plant-based ingredients, can be a disruptive innovation opportunity in the cosmetics industry. - [On-The-Go Skincare Kits](https://www.trendhunter.com/trends/bateman-skincare): Bateman Skincare's Travel Kit is Fully Equipped for a Busy Lifestyle (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce travel kits and compact skincare solutions to cater to the increasingly mobile and time-conscious consumer segment. - [Travel-Themed Hydrating Masks](https://www.trendhunter.com/trends/summer-fridays): Summer Fridays is a Newly Launched Blogger-Created Skincare Range (Category: Fashion) Implication: Disruptive innovation opportunity: Introducing new skincare brands that cater to consumers seeking innovative and effective products. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)