# Preventative Travel Consumers search for ways to maximize their security while in transit. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published May 20, 2015 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/travel-security ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Preventative Travel trend? **Preventative Travel:** Products geared towards making both everyday commuting and out-of-town travel safer are on the rise as consumers become more aware of possible risk. By investing in preventative measures to scan for potential threats, consumers are not only alleviating the stresses associated with travel, but also becoming more proactive about ensuring their overall security while on-the-go. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 13, 2014 to Feb 11, 2015 - Published: May 20, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Preventative Travel trend ### Travel Security Increased demand for travel security has led to innovative products and services that provide more protection for travelers. ### Real-Time Safety Technology Real-time safety technology is being developed as a way to provide better security for people in high risk occupations. ### Vehicle-to-Vehicle Communication Innovative vehicle-to-vehicle communication technology is being developed to increase vehicle safety on the roads. ## What the Preventative Travel trend means for industry ### For Travel Industry The travel industry has an opportunity to create new and innovative travel security products and services. ### For Security Industry The security industry can benefit from the development of real-time safety technology to provide better protection for employees in high-risk occupations. ### For Automotive Industry The automotive industry has the opportunity to integrate innovative vehicle-to-vehicle communication technology into their vehicles to provide better safety features. ## Workshop question How does your product or experience help consumers feel a sense of security? ## Trend signals for Preventative Travel Trend score 4.0 out of 10, from popularity 46%, activity 66%, freshness 8%. - Popularity: 46% - Activity: 66% - Freshness: 8% ## Examples of the Preventative Travel trend 4 featured examples from Aug 13, 2014 to Feb 11, 2015. - [Armored Luxury Cars](https://www.trendhunter.com/trends/mercedes-s600-guard): The Mercedes S600 Guard Keeps You Safe and Swag (Category: Autos) Implication: Disruptive innovation opportunity: Collaborate with materials scientists and security experts to develop next-generation armored luxury cars with advanced protection capabilities. - [Accident-Avoiding Intelligent Bicycles](https://www.trendhunter.com/trends/intelligent-bicycle): Bike Warns Cyclists When Fast-Moving Objects Get Too Close (Category: Lifestyle) Implication: The Intelligent Bicycle is a disruptive innovation opportunity for the cycling industry to improve cyclist safety and reduce accidents. - [Real-Time X-Ray Streaming](https://www.trendhunter.com/trends/realtime-xray-streaming): SureTech System Offers Accessible Video Support to Security Personnel (Category: Tech) Implication: The security industry can use real-time x-ray streaming to enhance security measures and provide remote expertise to security personnel. - [Smart Auto Warning Systems](https://www.trendhunter.com/trends/toyota-safety-sense): Toyota Safety Sense Introduces Vehicle-to-Vehicle Communication (Category: Autos) Implication: The automotive industry will need to continue developing and integrating V2V communication and smart warning technologies to provide drivers with the safest ride possible ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)