# Travel Relief Brands hone in on traveler experience with the goal of anxiety reduction. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 1, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/travel-relief ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Travel Relief trend? **Travel Relief:** With the process of travel often being a source of anxiety for consumers, brands are developing designs, products and tools that provide relief to those who experience travel-induced stress. These innovations reveal the growing importance for brands to go further than functionality in creating positive consumer perceptions, and instead dive into areas related to user experience that had previously been neglected--ultimately creating more valuable, loyalty-based connections between the brand and the consumer. ## At a Glance - Evidence: 4 featured examples - Articles from: May 5, 2017 to Feb 1, 2018 - Published: Feb 1, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Travel Relief trend ### Creating Welcoming and Relaxing Environments Interior design firms like Icrave are innovating to create spaces that are well-lit with soothing lighting to turn potentially stressful environments into spaces that keep people at ease. ### Airline Food that Reduces Travel Anxiety Food brands like Monarch Airlines' Monarch Mood Food are innovating to create food boxes that include specific ingredients to help reduce anxiety and promote relaxation during the flight. ### Mid-Air Well-Being Apps Wellness and meditation apps like Headspace partnering with airlines around the world are creating mid-air meditation platforms to help travelers alleviate anxiety and sleep problems during flights. ## What the Travel Relief trend means for industry ### For Interior Design Interior design firms can capitalize on the opportunity of designing spaces that reduce stress and anxiety, ultimately creating greater customer satisfaction and loyalty. ### For Food and Beverage Food brands can take advantage of the opportunity to create menu options that contain specific ingredients to promote relaxation and reduce anxiety, leading to a better customer experience and positive brand image. ### For Wellness and Meditation Wellness and meditation apps can partner with airlines and other travel brands to bring their platforms on board, creating opportunities for travelers to reduce stress and promote well-being while traveling. ## Workshop question What are some of the experience-related processes that your brand has neglected? How can it improve them? ## Trend signals for Travel Relief Trend score 4.0 out of 10, from popularity 70%, activity 43%, freshness 8%. - Popularity: 70% - Activity: 43% - Freshness: 8% ## Examples of the Travel Relief trend 4 featured examples from May 5, 2017 to Feb 1, 2018. - [Stress-Relieving Interior Design Firms](https://www.trendhunter.com/trends/icrave): Icrave Creates Relaxing Spaces in Stressful Environments (Category: Lifestyle) Implication: Interior design professionals can innovate by focusing on stress-relieving design in high-pressure environments. - [In-Flight Well-Being Apps](https://www.trendhunter.com/trends/air-france-and-mind): Air France and Mind Keep Travelers Relaxed and Happy During Flights (Category: Lifestyle) Implication: To keep up with the growing demand for wellness and personalized experience, airlines can invest in the partnership with wellness apps and other forms of innovative technology to… - [Mid-Air Meditation Platforms](https://www.trendhunter.com/trends/headspaces-airline-partnerships): Headspace's Airline Partnerships Help Travelers Keep Calm in the Sky (Category: Lifestyle) Implication: Disruptive innovation opportunities for airlines to partner with mindfulness and wellness brands to offer in-flight meditation and relaxation experiences. - [Stress-Reducing Airline Food](https://www.trendhunter.com/trends/monarch-airlines): 'Monarch Mood Food' was Designed by a Food Psychologist (Category: World) Implication: Airline companies can revolutionize the in-flight experience by providing stress-reducing food that improves passengers' mental and physical well-being. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)