# Travel Authenticity Consumers turn to local travel aids for an authentic experience. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jan 13, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/travel-authenticity ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Travel Authenticity trend? **Travel Authenticity:** Though the majority of consumers book travel online, they continue to value a certain expertise when it comes to vacation planning. The nature of the expertise has shifted from formal or corporate entities, such as travel agents and tourist excursions, to more localized travel aids. In today's Instagrammable age, travelers are wary of having the same experience as everyone else. The desire for authenticity can more accurately be described as a quest for personalization and the search for the unique. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 27, 2015 to Mar 24, 2017 - Published: Jan 13, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Travel Authenticity trend ### Localized Travel Aids The shift from formal, corporate travel entities to more localized travel aids offers the opportunity to provide more personalized travel experiences. ### Social Connection Platforms Platforms that enable travelers to connect with locals in order to get the best recommendations and travel itinerary planning opportunities are attractive for travelers seeking authentic experiences. ### Customized Travel Planning Travel planning services that cater to individuals and provide a tailored travel itinerary can help appeal to travelers wanting unique and personalized travel experiences. ## What the Travel Authenticity trend means for industry ### For Hospitality Industry The shift towards localized travel aids and the increase in personalized travel experiences creates an opportunity for the hospitality industry to provide more tailored experiences for guests. ### For Travel Planning Industry The advancements in social connection platforms and customized travel planning services provide an opportunity for the travel planning industry to enhance their services to meet the growing demand for personalized experiences. ### For Tourism Industry The rise of social cycling tours and curated local experiences offers the tourism industry the opportunity to diversify their offerings and attract more adventurous travelers. ## Workshop question Where does you product or brand feel inauthentic and how can you revise those areas? ## Trend signals for Travel Authenticity Trend score 3.2 out of 10, from popularity 51%, activity 38%, freshness 8%. - Popularity: 51% - Activity: 38% - Freshness: 8% ## Examples of the Travel Authenticity trend 5 featured examples from Oct 27, 2015 to Mar 24, 2017. - [Social Cycling Tours](https://www.trendhunter.com/trends/cycle-city-tours): Cycle City Tours Allows Participants to Learn About Areas in a Unique Way (Category: Lifestyle) Implication: A way to offer unique tours and activities that deviate from traditional tours. - [Local Travel Buddy Platforms](https://www.trendhunter.com/trends/local-travel-guides): 'xpath' Connects Travelers to Local Travel Guides for Fun and More (Category: World) Implication: Disruptive innovation opportunity: Implement AI and machine learning algorithms to match travelers with local travel guides based on their preferences and interests. - [Travel Agent Apps](https://www.trendhunter.com/trends/tripplanning-app): Airbnb's New Trip-Planning App Books The Whole Trip from Meals to Transportation (Category: World) Implication: Developing an all-inclusive travel app or a custom-tailored trip planning app could be a great opportunity for new businesses in the travel and hospitality industry. - [Local Travel Tip Apps](https://www.trendhunter.com/trends/itinerary-planning): 'Worldmio' Aids with Travel Itinerary Planning with Help from Locals (Category: World) Implication: Disruptive innovation opportunity: Incorporating technology to create more personalized and sustainable travel experiences for tourists. - [Localized Vacation Experiences](https://www.trendhunter.com/trends/bookable-experiences): Airbnb Now Offers Bookable Experiences for Toronto Visitors (Category: World) Implication: Localized experiences that go beyond basic tourist spots can disrupt and diversify the tourism industry. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)