# Transitory Stunt Public transportation is illuminated as a venue for elaborate brand events. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 16, 2016 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/transitory-stunt ## Key Figures - Trend score: 4.6/10 - Evidence articles: 5 ## What is the Transitory Stunt trend? **Transitory Stunt:** As a greater percentage of the population moves toward dense urban centers, public transportation is being highlighted as an ideal venue for branded promotional stunts. Whether held in a station or trolley, these events speak to the popularity of mobile retail ventures and activate spontaneous connections with individual consumers. This progression speaks to the idea that everyday moments, such as the commute experience, can be easily transformed into something memorable with event marketing. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 25, 2015 to Jan 25, 2016 - Published: Feb 16, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Transitory Stunt trend ### Branded Public Transportation Events Public transportation is being used as an ideal venue for branded promotional stunts to activate spontaneous connections with commuters. ### Commuter-Focused Brand Activations Brands are targeting the commuter market with experiential marketing activations aimed at creating moments of delight during the daily commute. ### Experiential Fitness Marketing Fitness brands are creating interactive, game-like experiences in public spaces to get people excited about being active and promote their products. ## What the Transitory Stunt trend means for industry ### For Public Transportation Opportunities for brands to leverage public transportation as a promotional venue to reach a captive audience during daily commutes. ### For Fitness and Wellness Innovations in experiential marketing can create new opportunities for fitness brands to promote their products and encourage active lifestyles. ### For Travel and Tourism Using unexpected venues and experiences to promote travel and tourism can create memorable moments and promote brand loyalty. ## Workshop question What is the least exciting part of your consumer's daily routine and how can you tap those moments to create opportunities for engagement? ## Trend signals for Transitory Stunt Trend score 4.6 out of 10, from popularity 69%, activity 62%, freshness 8%. - Popularity: 69% - Activity: 62% - Freshness: 8% ## Examples of the Transitory Stunt trend 5 featured examples from Mar 25, 2015 to Jan 25, 2016. - [Retrospective Sneaker Installations](https://www.trendhunter.com/trends/nike-air-max-day): The Annual Nike Air Max Day Kicks Off with a Subway Exhibit (Category: Fashion) Implication: The sneaker industry can take advantage of the trend by designing retro installations and events to attract sneaker enthusiasts and create brand experiences. - [Wizardly Brand Activations](https://www.trendhunter.com/trends/diagon-alley): This Diagon Alley Event Took Place at London's King's Cross Station (Category: Marketing) Implication: Theme parks can capitalize on immersive brand activations to enhance visitor experiences and create memorable moments. - [Commuter-Delight Brand Events](https://www.trendhunter.com/trends/celebrity-cruises): This Celebrity Cruises Activation Delighted Consumers on Blue Monday (Category: Lifestyle) Implication: Innovative brand activations can help travel and hospitality companies stand out in a crowded market and attract new customers. - [Rainbow-Colored Commuter Slides](https://www.trendhunter.com/trends/wonderfilled): Oreo's WONDERFILLED Campaign Brought Colorful Slides to London (Category: Marketing) Implication: Opportunity to create experiential marketing campaigns that engage consumers and create memorable brand experiences. - [Subway Fitness Stations](https://www.trendhunter.com/trends/fitness-station): Reebok Challenges Korean Commuters to Keep Fit While Waiting for a Train (Category: Fashion) Implication: Creating and implementing interactive fitness stations in public spaces like subway platforms. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)