# Transit Filtration On-the-go filtration devices aid commuters and urban residents. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 19, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/transit-filtration ## Key Figures - Trend score: 5.8/10 - Evidence articles: 7 ## What is the Transit Filtration trend? **Transit Filtration:** Air filtration systems for people in-transit are increasingly adapted into their everyday rituals and wearable products, with everything from clothing items to devices that fit into cars being used as a means to enhance the quality of surrounding air. This shift comes as cities grow in population, as do consumers' concerns with the impacts of pollution on their health. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 12, 2017 to Jan 18, 2019 - Published: Jun 19, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Transit Filtration trend ### Wearable Air Purification As air pollution concerns increase, wearable air purifiers are being developed and patented, providing consumers with stylish and portable options to protect themselves from harmful pollutants and airborne germs. ### Innovative Air Filtration Systems From bicycles that generate clean air to breathable highway barriers, innovative air filtration systems are being developed and conceptualized to minimize smog and pollution in urban areas. ### Portable and Quick Air Purification Advanced vehicular and portable air purifiers are being developed that can clean the air of vehicles and indoor spaces in just a few minutes, offering convenient and efficient solutions for consumers looking to maintain healthy air quality. ## What the Transit Filtration trend means for industry ### For Health and Wellness The trend towards air filtration systems and wearable air purifiers presents opportunities for businesses in the health and wellness industry to align their branding with health and environmental consciousness, while providing customers with new options to protect themselves in urban environments. ### For Transportation As concerns over air quality and emissions in urban areas continue to grow, businesses in the transportation industry can explore the development of vehicles with built-in air filtration systems, while offering consumers transportation alternatives that minimize their exposure to pollution. ### For Green Technology Efforts to reduce pollution and improve air quality in urban areas provide opportunities for businesses in the green technology industry to develop and market innovative air filtration solutions, while promoting ecological sustainability and environmental responsibility. ## Workshop question How could your brand better prioritize eco-friendly products or initiatives? ## Trend signals for Transit Filtration Trend score 5.8 out of 10, from popularity 83%, activity 82%, freshness 8%. - Popularity: 83% - Activity: 82% - Freshness: 8% ## Examples of the Transit Filtration trend 7 featured examples from Jan 12, 2017 to Jan 18, 2019. - [Portable Medical-Grade Purifiers](https://www.trendhunter.com/trends/bmola-go): The 'bMOLA GO' Air Purifier Captures Smoke, Allergens and More (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate portable air purifiers with medical facilities and hospitals to provide clean and contaminant-free air for patients and healthcare pro… - [Air-Filtering Scarves](https://www.trendhunter.com/trends/scarf-filter): Wair is a Stylish Scarf Filter That Protects Commuters From Smog and Germs (Category: Eco) Implication: Fashion brands can tap into the growing demand for stylish and functional air-filtering accessories. - [Air-Purifying Bicycles](https://www.trendhunter.com/trends/smog-free-bike): The 'Smog Free Bike' Generates Clean Air as It's Ridden (Category: Eco) Implication: Cycling industry can incorporate this technology into bicycle designs to promote cleaner air and healthier lifestyles. - [Wearable Air Purifiers](https://www.trendhunter.com/trends/purifier-headphones): Dyson Has Logged a Patent for Wearable Air Purifier Headphones (Category: Tech) Implication: The consumer electronics industry can explore the potential of wearable air purifier headphones to cater to the demand for portable air purification solutions. - [Air Filtration Accessories](https://www.trendhunter.com/trends/personal-air-purification): Ultramare’s Personal Air Purification Device Takes the Form of a Scarf (Category: Lifestyle) Implication: Ultramere's air purifiers at hospital level exemplify how the healthcare industry can benefit by more personal air filtration technologies. - [Emissions-Capturing Highway Walls](https://www.trendhunter.com/trends/breathable-barrier): This Breathable Barrier Immediately Filters Pollution from Cars (Category: Eco) Implication: The transportation industry could benefit from incorporating living wall barriers to improve air and noise pollution. - [Ultra-Quick Car Cabin Purifiers](https://www.trendhunter.com/trends/roidmi-p8s): The Roidmi P8S Car Air Purifier Cleans Cabins in Just Two Minutes (Category: Lifestyle) Implication: The automotive accessories industry can explore opportunities in developing and marketing advanced car air purifiers like the Roidmi P8S to enhance driving experiences and priorit… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)