# Transformed Igloo The traditional igloo is revamped to suit contemporary urban spaces. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 22, 2019 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/transformed-igloo ## Key Figures - Trend score: 4.4/10 - Evidence articles: 6 ## What is the Transformed Igloo trend? **Transformed Igloo:** The sturdiness–and for people in most regions, uniqueness–of the traditional igloo is being used to entice consumers. Brands are creating contemporary igloo shapes with functions other than shelter from the cold–like semi-private lounge booths. ## The consumer insight behind the Transformed Igloo trend For most consumers around the world, the igloo is a structure that they don't encounter often. The novelty associated with these structures for these consumers is highly appealing, particularly when they're offered in environments that they don't typically belong to. Whether used for shelter or in branded environments, these structures offer consumers both familiar and unique experiences. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 18, 2016 to Jul 13, 2018 - Published: Jan 22, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Transformed Igloo trend ### Novelty Structures The novelty associated with traditional structures is highly appealing, particularly when they're offered in environments that they don't typically belong to, presenting a window for an experiential customer engagement. ### Igloo Adaptations The sturdiness and uniqueness of the traditional igloo is being repurposed to entice consumers, providing viable design options ranging from hospitality spaces to pop-up installations. ### Sustainable Igloo Living The adoption of sustainable igloo living is relevant, as the utilization of eco-friendly and recyclable materials become imperative for man-kind, unlocking potential to experiment with new materials to build eco-friendly living quarters. ## What the Transformed Igloo trend means for industry ### For Architecture/Design Architects can incorporate traditional or igloo-inspired design patterns, giving projects a unique and sustainable edge. ### For Hospitality The incorporation of igloo installations in hospitality and leisure spaces creates a cozy and unique experience, providing guests with a warm and private space to enjoy seasonal moments. ### For VR/Technology Adopting 360-degree dome designs like Igloo Vision can bring people together in immersive experiences, and present collaborative opportunities. ## Workshop question How could your brand transform one of its more traditional products/services? ## Trend signals for Transformed Igloo Trend score 4.4 out of 10, from popularity 62%, activity 63%, freshness 8%. - Popularity: 62% - Activity: 63% - Freshness: 8% ## Examples of the Transformed Igloo trend 6 featured examples from Mar 18, 2016 to Jul 13, 2018. - [Restaurant Igloo Activations](https://www.trendhunter.com/trends/coppa-club): Coppa Club is Combating the Decline in Visitors That Occurs in Winter (Category: Lifestyle) Implication: Hotels and resorts can explore igloo-style setups to offer guests unique outdoor dining experiences during winter. - [Cozy Rooftop Bar Igloos](https://www.trendhunter.com/trends/230-fifth-rooftop-bar): New York's 230 Fifth Rooftop Bar Has Introduced 17 Cozy Custom-Made Igloos (Category: Lifestyle) Implication: Rooftop igloo bars can be a valuable addition for hotels and restaurants looking to offer a unique and cozy experience to their guests - [Post-Disaster Igloo Housing](https://www.trendhunter.com/trends/temporary-shelter): La Matriz Provides a Portable Temporary Shelter for Stranded Consumers (Category: Art & Design) Implication: The architecture and construction industry can leverage the use of convertible aluminum shingles and curved diamond structures to disrupt traditional disaster relief housing metho… - [Solar-Heated Igloos](https://www.trendhunter.com/trends/solar-heated-igloo): Montreal's Igloofest Featured Temporary Winter Home 'Celcius' (Category: Eco) Implication: Architecture firms can integrate sustainable design and solar-powered solutions to create more eco-friendly and innovative structures for residential and commercial projects. - [360-Degree Shared VR Experiences](https://www.trendhunter.com/trends/igloo-vision): Igloo Vision Brings Viewers Together for Immersive Experiences (Category: Marketing) Implication: Igloo Vision's 360-degree shared VR experiences disrupt traditional VR consumption methods by allowing groups to engage in immersive experiences together, opening up new possibili… - [Airport Lounge Igloos](https://www.trendhunter.com/trends/popup-igloo): Virgin Atlantic and Coppa Club Launched a Rooftop Pop-Up Igloo (Category: Marketing) Implication: The air travel industry can benefit from creating rooftop pop-up igloo lounges as a unique selling point for customers before their flights. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)