# Transformative Travel Consumers seek out travel experiences that facilitate emotional growth. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Aug 3, 2019 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/transformative-travel ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Transformative Travel trend? **Transformative Travel:** Going beyond health and fitness experiences alone, more and more travelers today are being drawn to retreats and travel opportunities that specifically foster personal growth. Typically building in methods like meditation and "circles" that are growing in popularity within and outside of travel, these experiences speak to a growing and deepening interest in self-mastery. ## The consumer insight behind the Transformative Travel trend For many consumers, particularly those with higher incomes, where they choose to invest their time and money is about more than just receiving standard benefits. Whether it's travel, food, or fashion, consumers with the means to pay for "elevated" experiences tend to prioritize them. Thus, much of what these consumers seek out is about entering previously untested waters, or undergoing experiences that they believe to be transformational. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 31, 2018 to Jan 20, 2020 - Published: Aug 3, 2019 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Transformative Travel trend ### Transformational Travel Consumers seek out travel experiences that facilitate emotional growth. ### Luxurious Wellness Retreats Renovated hotels offer a luxurious and immersive wellness experience. ### Inflight Wellness Programs Airlines offer wellness programs to improve the wellbeing of flyers. ## What the Transformative Travel trend means for industry ### For Wellness Tourism As travelers seek out experiences that facilitate self-mastery and personal development. ### For Luxury Hotels Hotels renovate and go beyond traditional amenities to offer immersive wellness programs. ### For Airline Industry Airlines collaborate with fitness brands to improve the inflight experience of passengers. ## Workshop question What are some creative ways your brand could help its consumers reach their goals? ## Trend signals for Transformative Travel Trend score 3.7 out of 10, from popularity 57%, activity 46%, freshness 9%. - Popularity: 57% - Activity: 46% - Freshness: 9% ## Examples of the Transformative Travel trend 6 featured examples from Mar 31, 2018 to Jan 20, 2020. - [Inflight Wellness Exercises](https://www.trendhunter.com/trends/inflight-wellness-exercise): Flyers Can Exercise En Route Thanks to Air New Zealand and Les Mills (Category: World) Implication: Air New Zealand introduces inflight wellness exercises to enhance passenger experience and differentiate from competitors. - [Renovated Luxurious Wellness Retreats](https://www.trendhunter.com/trends/luxurious-wellness-retreats): The Skylonda Lodge Offers Life Longevity-Focused Programs (Category: Lifestyle) Implication: Hotels and resorts can incorporate luxurious wellness retreats as a new offering to cater to wellness-conscious travelers. - [Experiential Holistic Spa Retreats](https://www.trendhunter.com/trends/diplomat-beach-resort): The New Diplomat Beach Resort is Centered Around Eight Elements (Category: Lifestyle) Implication: The hospitality and tourism industry can explore disruptive innovation opportunities by incorporating experiential spa retreats into their offerings, attracting guests seeking a c… - [Extensive Hotel Wellness Programs](https://www.trendhunter.com/trends/hotel-wellness-program): Leman Locke Nurtures a Community in a Design-Forward Space (Category: Lifestyle) Implication: Hotels can redesign their facilities to create spaces that serve as communal areas where people can work, play, and interact. - [Emotional Workout Retreats](https://www.trendhunter.com/trends/the-retreatment): The Retreatment by Taryn Toomey Offers a Deeper Experience of The Class (Category: Lifestyle) Implication: Creating specialized retreats that focus on emotional workouts, combining physical conditioning exercises with meditation, hikes, communal meals, and dancing. - [Multifaceted Wellness Retreats](https://www.trendhunter.com/trends/the-immersion): 'The Immersion' is the First-Ever Public Retreat from Lululemon (Category: Lifestyle) Implication: Opportunity to establish wellness retreat centers that offer immersive experiences and personal development programs. ## Recent trend clusters - [Hosted Leisure](https://www.trendhunter.com/protrends/hosted-leisure) (World) - [Curated Voyages](https://www.trendhunter.com/protrends/curated-voyages) (World) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Historic Flatiron Restaurants](https://www.trendhunter.com/trends/foxy-elora) - [Limited-Edition In-Room Coffee Pairings](https://www.trendhunter.com/trends/sofitel-x-nespresso) - [Curated Luxury Retreats](https://www.trendhunter.com/trends/the-kat-florence-hotel) All articles: [World](https://www.trendhunter.com/world)