# Tranquil Travel Extra airport services help travelers relax between flights. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jul 13, 2012 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/tranquil-travel ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Tranquil Travel trend? **Tranquil Travel:** Traveling is often a stressful affair, and consumers typically have no choice but to remain in an agitated frenzied state as they check their baggage, pass through security and wait for their time to board. More airports, however, are now offering extra services and amenities to help alleviate traveler stress. These range from areas dedicated to yoga practice to mini motels and even playgrounds, all of which help consumers calm down and relax before takeoff. A marketing opportunity exists here for brands -- for example, IKEA has taken advantage of this development -- that can contribute to the growing demand for relaxation products and services at airports. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 14, 2011 to Jul 13, 2012 - Published: Jul 13, 2012 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Tranquil Travel trend ### Airport Wellness More airports are now offering extra services and amenities to help alleviate traveler stress. ### Personal Space Solutions Designer Caspar Lohner has created this contemporary pod for peace and quiet, called SleepBox. ### Innovative Airport Services OTG Management is an airport concession operator, and it has just announced that it will roll out 7,000 iPads for free traveler use across three major airports. ## What the Tranquil Travel trend means for industry ### For Hospitality There is a new opportunity for hotels to offer customers a private, personal space, precisely where and when they need it. ### For Airline Industry The airline industry can enhance traveler experiences, by partnering or providing services alongside innovative companies such as IKEA, Gensler and OTG Management. ### For Design Designers have the opportunity to create innovative spaces such as the SFO Yoga Room and The Schiphol Departure Lounge 4, and provide solutions that have a positive impact on travelers and reduce stress. ## Trend signals for Tranquil Travel Trend score 3.9 out of 10, from popularity 56%, activity 52%, freshness 8%. - Popularity: 56% - Activity: 52% - Freshness: 8% ## Examples of the Tranquil Travel trend 6 featured examples from Sep 14, 2011 to Jul 13, 2012. - [House-Like Airport Terminals](https://www.trendhunter.com/trends/ikea-vip-lounge): IKEA VIP Lounge in France Helps Travelers Alleviate Stress (Category: Business) Implication: The airport services industry can explore opportunities to offer more diverse and engaging services that cater to the diverse needs of travelers, including family-friendly zones… - [In-Airport Playgrounds](https://www.trendhunter.com/trends/schiphol-departure-lounge-4): The Schiphol Departure Lounge 4 Lets Kids Play During Layover (Category: World) Implication: Companies specializing in airport architecture can innovate by incorporating creative and functional elements for travelers of all ages. - [Temporary Transit Motels (UPDATE)](https://www.trendhunter.com/trends/sleepbox1): The SleepBox Debuts in International Airports Around the Globe (Category: World) Implication: Airlines and hotels could benefit from offering more personalized, short-term sleeping solutions for customers facing long layovers. - [Sinuous Slumber Pods](https://www.trendhunter.com/trends/sleepbox2): SleepBox by Caspar Lohner Offers Peace in Busy Environments (Category: Art & Design) Implication: Hotels or airports can offer their guests a private and comfortable rest space similar to SleepBox to enhance customer satisfaction and experience. - [Airport Tablet Areas](https://www.trendhunter.com/trends/otg-management): OTG Management Provides Free iPads For Use Between Flights (Category: Tech) Implication: Airport concessionaires can utilize tablet installations to enhance their customers’ experience, streamline technical processes and increase their revenue streams by offering new… - [Enlightening Airport Areas](https://www.trendhunter.com/trends/sfo-yoga-room): The SFO Yoga Room Gives Travelers a Place to Calm the Mind (Category: World) Implication: Opportunities for architects to design innovative airport wellness facilities and meditation rooms that prioritize passenger comfort, relaxation, and wellness. ## Recent trend clusters - [Hosted Leisure](https://www.trendhunter.com/protrends/hosted-leisure) (World) - [Protein Personalization](https://www.trendhunter.com/protrends/protein-personalization) (Lifestyle) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Countertop Craft](https://www.trendhunter.com/protrends/countertop-craft) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Historic Flatiron Restaurants](https://www.trendhunter.com/trends/foxy-elora) - [Limited-Edition In-Room Coffee Pairings](https://www.trendhunter.com/trends/sofitel-x-nespresso) - [Managed Luxury Home Shares](https://www.trendhunter.com/trends/sea-of-cortez-views) All articles: [World](https://www.trendhunter.com/world)