# Tranquil Tonic Healthy beverage pivots to promote zen peacefulness. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published May 25, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tranquil-tonic ## Key Figures - Trend score: 4.8/10 - Evidence articles: 7 ## What is the Tranquil Tonic trend? **Tranquil Tonic:** Already dominated by performance-enhancing and energy-boosting products, the healthy beverage category is seeing a pivot in focus towards the counter movement of relaxation and mindfulness. Adapting to this new approach to health and wellness, beverage brands are experimenting with products that promote slowing down in order to take time for self-care and de-stressing. In today’s high-speed, high-stress economy, reserving time simply to relax and unwind becomes a true luxury that is top of mind for health-conscious consumers. ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 1, 2016 to Sep 21, 2019 - Published: May 25, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Tranquil Tonic trend ### Relaxation Beverages Beverage brands are experimenting with products that promote slowing down in order to take time for self-care and de-stressing, introducing a new category of relaxation beverages. ### Adaptogenic Beverages Herbal beverages offer millions of students, parents, and working professionals a natural solution to guide the body back into a state of balanced restoration, enriching them with stress-reducing and fatigue-fighting properties. ### Non-Alcoholic Social Tonics Health-conscious consumers are turning to inspiring new products that allow them to partake in familiar drinking rituals, but reduce their consumption of alcohol and still get the benefits of stress reduction. ## What the Tranquil Tonic trend means for industry ### For Beverage Industry The healthy beverage category is seeing a pivot in focus towards the counter movement of relaxation and mindfulness, offering opportunities for new product innovation and differentiation. ### For Functional Foods Industry The rise in popularity of adaptogens across the food and beverage industry offers opportunities for functional foods to better support people looking to avoid sugary energy drinks and the undesirable side effects. ### For Nootropic Industry Plant-based nootropic beverages are packed with functional ingredients to help boost cognitive functions in a way that doesn't involve added sugar, unpleasant side effects like the jitters, or a crash. ## Workshop question How can your brand accommodate the need for consumers to unwind and unplug? ## Trend signals for Tranquil Tonic Trend score 4.8 out of 10, from popularity 73%, activity 64%, freshness 9%. - Popularity: 73% - Activity: 64% - Freshness: 9% ## Examples of the Tranquil Tonic trend 7 featured examples from Sep 1, 2016 to Sep 21, 2019. - [Anti-Energy Drinks](https://www.trendhunter.com/trends/antienergy-drink): This Beverage and Its Packaging Encourage Slow Life Culture and Mindfulness (Category: Lifestyle) Implication: The beverage industry has an opportunity to tap into the growing market for anti-energy drinks by offering more healthy, alternative options like slow.down. - [Stress-Busting Herbal Beverages](https://www.trendhunter.com/trends/herbal-beverage): 'Kalm & ON' Reduces Stress and Anxiety, Plus Boosts Energy & Focus (Category: Lifestyle) Implication: Beverage companies can explore the use of adaptogens and natural ingredients to create functional beverages that support stress management and energy boosting. - [Elevating Low-Calorie Beverages](https://www.trendhunter.com/trends/low-calorie-beverage): Yayaya is Made with Yaupon, an Energizing Herb Like Maté (Category: Lifestyle) Implication: Brands in the beverage industry can leverage indigenous herbs, functional ingredients and innovative flavors to develop healthier low-calorie alternatives that appeal to health-co… - [Plant-Based Nootropic Beverages](https://www.trendhunter.com/trends/nootropic-beverages): Higher Mind Supports Improved Alertness, Memory & Focus (Category: Lifestyle) Implication: Opportunity for the beverage industry to develop and market plant-based nootropic beverages with functional ingredients. - [Non-Alcoholic Social Tonics](https://www.trendhunter.com/trends/social-tonic): Kin Euphorics' High Rhode is Made with Adaptogens & Nootropics (Category: Lifestyle) Implication: Opportunity for beverage manufacturers to develop non-alcoholic social tonics to meet the growing demand for alcohol alternatives. - [Ayurvedic Chai Beverages](https://www.trendhunter.com/trends/ayurvedic-chai): REBBL's 'Ashwagandha Chai' is Made with Potent Spices and Super Herbs (Category: Lifestyle) Implication: The food and beverage industry has the opportunity to incorporate adaptogens into their products to cater to consumers seeking stress relief and enhanced well-being. - [Calming Cold Brews](https://www.trendhunter.com/trends/chamomile-tea): The Cham Cold Brew Calm Features Chamomile Tea to Soothe The Body (Category: Lifestyle) Implication: Tea companies can explore the cold brew method and incorporate herbs, natural sugars and flavorings to create unique cold brew blends that cater to consumers looking for relaxing… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)